ESTABLISHING AND ENHANCING TRUST AND CREDIBILITY. Vladimir Ninkovi ć TRANSCONFLICT. Postmodern societies. Tolerating the unexpected Dealing with uncertainties. When do we need trust?. One ’s own i nadequate knowledge and experience – recourse to the third party. Too big or complete tasks.
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Trustworthiness of the trust recipients =
Perceived integrity and sincerity
A.Giddens: ‘Within an environment fraught with danger, all mechanisms of trust need to be complemented with tangible trust in persons’.
Confidence and trust of the stakeholders depend on the profit status; the more a particular agent stands to profit from a particular situation, the less trust will be given by the public.
Trust and credibility can be built by using support from credible third party sources.