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[Ver.1.04] Sales Guidance MultiXpress 6545N

[Ver.1.04] Sales Guidance MultiXpress 6545N. Commercial Biz Group Feb. 2009. HQ Contact Point : I.J. Chung e-mail : iljun@samsung.com. Print. Copy. Fax. Scan. I. Market Trends. Print Usage Analysis. A3 Vs A4 Page volume. Print Usage. Copier. 57%. 98%. A4. A3. 2%. 25%.

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[Ver.1.04] Sales Guidance MultiXpress 6545N

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  1. [Ver.1.04] Sales Guidance MultiXpress 6545N Commercial Biz Group Feb. 2009 HQ Contact Point : I.J. Chung e-mail : iljun@samsung.com

  2. Print Copy Fax Scan I. Market Trends Print Usage Analysis A3 Vs A4 Page volume Print Usage Copier 57% 98% A4 A3 2% 25% 11% 7% [Source :Korean Market Research]

  3. II. Product Concept Product Concept Concept Copier based A4 MFP capable of replacing or complimenting A3 MFP Target Office Center Machine for Mid ~ Large Corporate Offices Durability • Max. Monthly Duty : 200K sheets • Machin Life : 1,000K sheets Low Maintenance Cost • Toner: 25K, Drum: 80K • Compact Size (25.2" x 19.4" x 23.9”) High Performance • 43ppm / A4 Network Ready MFP • 80GB HDD with Security • Built-in 100 Sheets DADF, Color Scan • Maximum 3,240 Sheets Paper Capacity * All hardware specification will be same as MultiXpress 6555N, except for its print/copy speed and scan speed.

  4. II. Product Concept Key Benefits Highly Efficient Solutions Low Operational Cost • Document Management & Security Solutions • Device Management & Job Accounting Solutions • High Performance & Feature Rich MFP with Competitive Total Cost of Ownership Click-Charge Model Less-Time for Maintenance • Click Charge Business model for Customers • Additional Revenue via Supplies & Service Contract • User Replaceable PM Parts • Simple Jam Recovery Features • Monitoring and managing via network Ease of Use Durability & Reliability • Compact Design & Color Touch Screen GUI • User Installable Set & Options • User Replaceable Toner, Drum • High Machine Life & Monthly Duty2 • Low UMR & High MPBF1 1 UMR (6.3 Times / 1M Prints, Unscheduled Maintenance Rate) & MPBF (Mean Print Between Failure, 150K Sheets). 2 Monthly Duty (200K)

  5. II. Product Concept Features - HW Digital Copying Laser Printing • Up to 43 cpm in A4 • FCOT : Less than 5 sec. • 1~999 pages multi copy • 520 Sheets Cassette Tray • 2,100 Sheets High Capacity Feeder • 100 Sheet Multi Purpose Tray • 100 Sheet DADF • Multi-bin finisher and mailbox • : 50 sheet stapling, Max 6 bins, • Max 1,000 sheets Offset stacking, • Mailbox, Job separation, • Sort & Collation • Up to 43 ppm in A4 (45ppm in Letter Size) • FPOT : Less than 8 sec from Ready mode • 1200 X 1200 dpi effective output • PCL5e, PCL6, PS3, PDF1.4, TIFF • High Speed USB 2.0 & 10/100/1000 base TX • Network Print / Duplex Print • Print Job with HDD(Secure, Delay, Proof, Spool Printing, Job Store) Fax (Optional) Color Scanning • 33.6 Kbps modem speed • 4GB Fax Memory (HDD store) • Max 100 group dials (Max locations per 1 Group : 200 locations) • Color Fax Available • Fax to Fax, HDD, E-mail, SMB, FTP • Color CCD • 4,800 x 4,800 dpi (Enhanced) • 20 ipm @ 300 dpi Color / Gray scan • Network Scan / Duplex Scan • Scan to HDD / USB / E-mail / SMB / FTP

  6. II. Product Concept Features – SW Solutions Security Features Scan Solutions • Authentication (LDAP) • Secure / Confidential Printing • IP Address Filtering • Time / Date / ID Stamp • IPv4, IPv6, IPSec, 802.1x • Direct Scan to Client • Scan to Email / FTP / SMB / HDD / USB • Standard Workflow (default) • SmarThru Workflow V2.0 (Option)(Scan to Application, OCR, Printer) Document Management Storage • Form Overlay Printing • Font downloading • Document Box • SmarThru Office & SmarThru Workflow • Capturing of Stored Document & Distributions of Documents • Document Box / Thumbnail Preview Job Accounting N/W Management • Job Records Information (Print/Copy/Scan/Fax) • User based History tracking • SNMP Job Accounting Access from SWAS • Print/Copy/Scan/Fax log tracking (HDD, Server) • Standard Accounting • SyncThru Web Admin Service • SyncThru Plug-in Application • SyncThru Web Service

  7. II. Product Concept Product Map and positioning of MultiXpress 6545N • Volume Driver: Rushmore-M is a volume driving model among all Copier MFP from Samsung. • Lineup Expansion: Rushmore-M shares its platform with Rushmore. • All options and spare parts of Rushmore-M will be shared with those of Rushmore’s. • The only difference between Rushmore-M and Rushmore is its claim speed. • Replacement: Rushmore-M is a replacement of Jungfrau with better features and quality 2010 2011 ~2008 2009 New Line-up Building Expand line-up & improve quality Build up Copier Line-up Rushmore 55 (TBD) 53 [’08.08] Rushmore-M Jungfrau 43 45 (TBD) [’09.05] 43 [’07.01] MultiXpress 6545N [’11.3Q] Elbruz 22 [’06.11]

  8. III. Positioning Product Positioning Targeting A3 Segment 2 (21~30ppm) with 70% of hardware price Price SCX-6555N Competitor Model A3 A4 SCX-6545N Competitor Model 38 US$ 7,999 35 35 WC 238 $9,330 BizHub 350 $7,650 E-studio 352 $7,625 US$ 6,999 25 25 27 iR 3025 $5,200 Aficio 2027 $6,585 BizHub 250 $5,700 US$ 4,999 SCX-6555N $4,699 53 53 Lexmark 43 SCX-6545N $3,999 XS658 $3,799 US$ 3,999 53 43 • Price Source : Buyers Laboratory • MSRP of Standard Machine Lexmark XS654 / 656 $2,799 LJ-4345 $2,599

  9. III. Positioning Specification Comparison with major competitor

  10. 1 2 3 4 5 6 IV. Sales Point Enhanced S/W features of MultiXpress 6545N MultiXpress 6545N Document Box (Store scanned data to HDD) Standard Account (for non-network environment) Watermark Copy (Add watermark to copy output) Auto Crop (from flatbed scanner) HWCI (Customise background of touch panel UI) Form overlay Copy (Add saved forms overlay to copy output)

  11. 10 1 2 3 4 5 6 7 9 8 IV. Sales Point Enhanced H/W features from predecessor MultiXpress 6545N 50  100 sh DADF Faster Color Scan 3ipm  20ipm 43 20K  25K Toner More Silent (54.1dBA  51.9dBA) Max 2,180 sheet  Max 3,140 sheet input inc 2,100 sheet HCF 60K  80K Drum 400 MHz 500MHz CPU Max 384MB 512MB DRAM 40GB  80GB HDD MultiXpress 6345N 43 1-bin Finisher Max 500 sheet  6-bin Mailbox Max. 1,000 sheet 640X240 Mono Touch UI  800X480 Color Touch UI 200K  250K Parts Life

  12. V. Configuration 1. Type Conf. A Std : 520 sht. ( + MPF 100) Standard Std : 520 sht. ( + MPF 100)Op. : SCF(520) x 1 HCF (2,100 sht.)×1 (no need stand) Conf. C Std : 520 sht. ( + MPF 100)Op. : SCF (520 sht.) × 3 Short stand Conf. B Std : 520 sht. ( + MPF 100) Op. : SCF(520) x 1 Tall stand

  13. FAX Kit FDI Memory SmarThru Workflow V. Configuration 1. Configuration Map BASIC : 3-in-1 (NW Print/Copy/Scan) with Optional : 4-in-1 (NW Print/Copy/Scan/FAX) + Main Set 2bin Finisher + 4bin Mailbox (July ‘09) 2nd Tray 2nd Tray 2nd Tray 2bin Finisher (July ‘09) 1bin Finisher Customer Installable Options HCF Tall Stand Short Stand Service Installable Options S/W CD

  14. V. Configuration 2. Option List

  15. V. Configuration 2. Option List – Mailbox SCX-FIN20S SCX-MBT40S 6 bin Finisher with stapler 4 bin Mailbox Kit 2 bin Finisher w/ stapler 1. Can use 2-bin Finisher separately 2. To use 4-bin mailbox 2-bin Finisher must be installed. (4-bin mailbox cannot be attached on 1-bin Finisher!!!)

  16. V. Configuration 2. Option List – Mailbox • Supporting Functions Each User or Each Function has their own Default Tray Mailbox mode For User 1 Print For User 2 Print For Fax For Copy Each Job has their own Tray Job Separator Mode When User print/copy, the document is sent to Empty Tray Document Document Send to Empty Tray Print Out Copy Out Document Sorter/Collator Mode 1 Set of Document P A G E 1 P A G E 2 1 Set of Document P A G E 3 1 Set of Document Copy/Pirnt 5 Set 1 Set of Document 1 Set of Document Document stacks from Tray 1 until Tray is full Stacking Mode When Tray is full, Document stack upper tray

  17. Rushmore Rose-R Rushmore-M Elburz V. Configuration 2. Option List – Mailbox • Applicable Models SCX-FIN20S SCX-MBT40S SCX-FIN11S 6 bin Finisher with stapler 1 bin Finisher w/ stapler 1. New Options can be used on SCX-6545N, SCX-6555N and CLX-8385ND. 2. Old Option(1 bin Finisher) is also available over life cycle of and SCX-6545N, 6555N and CLX-8385ND. SCX-6555N Running CLX-8385ND SRA : 5.31 SCX-6545N SRA : 3.31 SCX-6122DN SCX-6322FN Running

  18. V. Configuration 3. Consumables

  19. V. Configuration 4. Service parts (FRU) List JC97-03099A JC97-03097A 110V : JC96-04991A 220V : JC96-04991B JC97-02287A JC97-02259A Yield : 250K Qty : 1 EA Yield : 250K Qty : 3 EA Yield : 250K Qty : 1 EA Yield : 50K Qty : 1 EA Yield : 125K Qty : 1 EA JC96-05348A JC72-01556A JC96-03533A JC97-02260A Yield : 125K Qty : 1 EA Yield : 200K Qty : 1 EA Yield : 250K Qty : 1 EA Yield : 50K Qty : 1 EA * All FRUs for MultiXpress 6545N are same with 6555N.

  20. V. Configuration 5. PM Parts Kit (Maintenance Kit) * All FRUs for MultiXpress 6545N are same with 6555N.

  21. Thank you

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