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Resi / Comm AV Relationship

Explore the intricate dynamics between residential and commercial audio-visual (AV) markets as we delve into the unique challenges and opportunities faced by professionals in Australia, New Zealand, Africa, and the Middle East. Understand how the crossover of services often begins with consumer inquiries and necessitates two-way communication. This analysis highlights the differences in product applications, technology requirements, and market approaches for residential versus commercial AV, emphasizing collaboration, training, and innovation. Learn about the pivotal role of AV in entertainment, corporate settings, and gated communities.

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Resi / Comm AV Relationship

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  1. Resi / Comm AV Relationship Jonathan Seller Regional Manager Australia, NZ, Africa & Middle East

  2. Defining the Markets • Residential • Single Dwelling / Site usually Pvte Residence • Distributed Services to Gated Communities • Primarily Entertainment Purposes • Commercial • Single / Multi-Site, Larger in Scale • Comm. of Message from 1 to 1 / Many • Often, 2 way Communication reqd.

  3. Resi / Comm Crossover • Often starts with “Can you also do my…… ?” • Some product Crossover • Technically very different Corporate Boardroom

  4. Resi / Comm AV Relationship • Sibling Relationship • Same Family (Manufacturers) • Different Interests (Product Application) • Different Schools (Technical Training) • Same Environmental Issues (Economic) Video Conference & Distance Learning

  5. Visible Differences in the Trade • Residential • Has larger “Retail Presence” • Commercial AV • Usually single facit • Design / Build / Systems Integration • Staging / Corporate Theatre • Digital Signage • Sales (almost non-existent) • Other (Content Provider) • Look and feel of Consulting / Engineering firms

  6. Hidden Differences – Technical I • System Requirements (Typical) • More Complex • Wider Scope • Many to Operate Hotel TV System

  7. Hidden Differences – Technical II • Product • Connectivity • Complexity • Program Functionality Production Suite In Hotel Ballroom

  8. Staff Skill Sets Different Skills Required Hidden Differences – Technical III Hotel Ballroom Lighting Control Area

  9. Hidden Differences – Business /Financial • Trade Relationships • Resi. - Prop. To Owner. • Comm. – B2B • Other Industries moving in. • Resi. – Large Retailers through Product Commoditisation • Comm. – ICT Systems Integration firms • IP addressable Products • Computerised Control • Digital transport of Content

  10. Questions Any Questions ?

  11. For More Information • Commercial AV • www.infocomm.org • Residential AV • www.cedia.com.au • Broadcast AV • www.smpte.org.au

  12. Thankyou Jonathan Seller Regional Manager Australia, NZ, Africa & Middle East jseller@infocomm.org

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