Branding

1. BRANDING PROCESS

2. Introduction

3. Branding is a process which involves creating a specific name, logo, and an image of a particular product, service or company. This is done to attract customers. It is usually done through advertising with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers. A brand is a name, term, symbol,  or other feature that distinguishes an organization or product from its rivals in the eyes of the customer. Brands are used in business, marketing, and advertising.

4. Features of Branding Targetability Loyalty Branding Awareness Consistency

5. 1. Targetability Branding should be planned according to the targeted audience. No business firm can target the entire population. Business owners should identify the type of people who are buying their products and services. Research should be done on the basis of age, gender, income, the lifestyle of their customers, etc.

6. 2. Awareness The percentage of people who are aware of a brand is known as brand awareness. Well established companies have the benefit of a high level of brand awareness. Brand awareness can be increased with the help of advertisement on TV, radio, newspaper or social media marketing and advertising. Logos also help companies build brand awareness, as people often recognize brands by these symbols or diagrams.

7. 3. Loyalty Brand loyalty is the highest achievement or apex of any company. A customer who buys the product of a particular company extensively is known as a brand loyalist. Many consumers prefer using certain brands of clothing, deodorants or tubes of toothpaste, for example. They like how these brands benefit them. Brand loyalty can be build by staying in touch with the customers, asking them for their reviews.

8. 4. Consistency Consistency is necessary for a brand. A brand must remain consistent. Small businesses make numerous promises in commercials and ads about their brands, and consumers expect companies to continue living up to these promises. Their products should also be effective

9. Branding Process 1. Gather - Collect the background info The branding process begins with a meeting of the key stakeholders. This is where you tell us the "state of the union," and just where you stand now in the process. You may have some ideas and thoughts already formulated. 

10. 2. Analyze - Determining the pivot point Rather than jumping to a competitive analysis of others in your industry, we first question what industry you are in. Sounds obvious, but it isn't. Apple is not really in the "computer" business, but in the digital lifestyle business. If they acted like they were a computer company, they would be marketing against Dell and Gateway, and they wouldn't be where they are today.

11. 3. Prioritize - Creating the brand criteria To keep the process on track, we work with you to prioritize which items in the brand strategy are most important and deserve the most consideration. Typically there are a number of drivers in the branding process, but without identifying them, and prioritizing them, the least important factors can inadvertently take precedent over everything else.

12. 4. Refine - Reviewing and refining It's often in the discussion of the brand names that the team gets the "ah-ha!" moment. Someone will share a new twist or insight that transforms a good name to a great one.  That's the purpose of this process, to help find and define the essence of the brand. Once in a while, a name will pop right out, but more often, one or two of the names begin to rise to the top and make more sense with each discussion. 

13. 5. Select - Selecting the winning name The name will be from the first list, simply because it requires contrast and comparison to see the value in a name. Some of our best and brightest brand names were initially passed over in early stages of the process, only to be revisited again and again.  There is usually several names that will meet the branding criteria, and then it's a matter of choosing the one that feels the most fitting and comfortable.

14. 6. Develop - Developing the marketing platform Rather than stopping with a name, tag line, logo and domain name, we'll work with you to develop a marketing "lexicon" or language set to further enhance and support your brand message. By developing this language set, you will be able to create a more meaningful and congruent brand message, one that highlights your core strengths. This gives your brand message more substance and makes it more engaging and believable.

15. 7. Visualize - Creating the corporate identity/logo Once we have the name, tag line and domain name, we work with you to create a matching logo identity (if that was part of the package.) For some people, it's all about creating something "eye popping" and highly visual. For others, it might be more important to communicate trust and credibility. 

16. 8. Finalize - Finalizing and transferring all branding elements Once the logo is approved, we then forward all the files in various formats for use in printing, web design and signage. We'll also specify the logo font type and the specific PMS colors for future reference. We then transfer over the domain name and provide all necessary information for immediate access. 

17. Advantages Of Branding It is important for establishing the identity of your company and helping you create a business impression.

18. 1. Creates awareness and loyalty A brand helps create a specific image which the consumer can have in this or her mind and the same image can get engraved in the potential client’s minds also. It increases the recall value of a product and helps establish an image of the business.

19. 2. Makes you stand out from the competition Today the competition is fierce and tough. It is also very necessary to gauge all the pros and cons and make the adequate steps in making stand out your business for the better. So branding in the right direction is one step ahead of this and can be very advantageous also.

20. 3. Help keep marketing consistent Branding also helps your marketing efforts stay consistent and also elevates the overall marketing levels. As marketing is also important as it is the main mode of communication between the client and your product.

21. 4. Builds confidence A good brand helps build the business overall and in gaining traffic. So this boosts the confidence of the clients and the audience and in turn the business owner also. It is also for the business owner to gain a firm footing on the ground.

22. Contact Us TheDesignTrip Address:503, The Design Trip, 5th Floor Kumar Surabhi, Satara Rd, Parvati, Pune, Maharashtra 411009Website :www.thedesigntrip.com Contact : 075884 60911