SRUNK: Artificial Intelligence based news aggregation platform by Queppelin

1. BREAKING NEWS: STOP THE PRESSES! SRUNK (Summarized Research with Undiluted News & Knowledge): Queppelin’s news summarization platform based on Artificial Intelligence. Prepared by Queppelin Contact: enquiry@queppelintech.com

2. Software is eating the World!

3. cambrian explosion the ecosystem made it possible “ “ The enabler = Smart Phone Ecosystem Demand for new products = Apps

4. Tech-tonic Shifts – era of network orchestrators Case Study 1 Telecom moving to Apps (VoIP/SMS) Telecom is now an internet service! Closed/ Slow down New Business Local Taxi Operators Local Travel Agents Big Analytics to drive Monetization Uber has become the largest startup at valuations of $120 Bn in just 8 years. Ola Cabs, a challenger to Uber in india is going great guns. Source: Secondary Research Such is the power of Network Orchestration!

5. so lets look at the media industry in this light …

6. What are you reading? Daily reading time for newspaper dropped by more than half from 25 to 12 minutes in less than a decade. Consequently, the ad spend has brutally adjusted: No brainer to create content products for mobile

7. India Internet Users: Age Wise Distribution Ad Spend multiplying on digital is old news!

8. Tech-tonic Shifts Major shifts in the way consumers spend their time and money have created a lethal competitive field for news media. 10% of readership already willing to pay for online publication. Room for ONE, paid-for media subscription per consumer unit. Migration to digital has put news content in direct competition with everything else. News, social, video-on-demand, games, are now fighting for spending allocation, and time spent. Global Trends

9. Fighting for Headspace In Sweden, a well-connected country where a staggering 27 percent of people paid for online news, the distribution of spending for selected media looks like this: Digital news and entertainment snatching time & money from each other globally

10. The Scissor Effect We are talking of spending that didn’t exist twenty years ago. Hence the terrible scissor effect experienced by the news media sector. Swedes spent less than $16 a month in digital subscription

11. Where do we go from here? Days are numbered for print while digital news is fighting for a wiggle room amongst social/streaming/game giants. Urgent need for publications to morph into highly targeted mobile products.

12. India Internet Users: Age Wise Distribution The most lucrative age group 18-32 driving the show on internet

13. What is happening to our attention spans?

14. Goldfish 1 - Human 0 In a few seconds users decide if they want to consume an item!

15. Goldfish 1 - Human 0 In a few seconds users decide if they want to consume an item!

16. What does all this mean? Shorter Format Headlines Interactive delivery Content should be delivered in short formats requiring 5-15 seconds of consumption time. There is a flood of information to digest in limited time. Content delivery should be headline centric. Audio should be utilized to augment content consumption experience. Capture user’s non-productive times like driving/commuting to work for content consumption. Associated Press, world’s largest independent news organization, called for its journalists to keep articles short. 60% of readers admit to only scanning headlines

17. SRUNK Summarized Research with Undiluted News & Knowledge By Queppelin

18. SRUNK – Platform SRUNK is a content summarization platform based on Artificial Intelligence. Content from various sources will be summarized in 60 words. This will be delivered to user in an appealing app UI. One content item can be consumed in 5 – 10 seconds. The app will also have a morning and evening bulletin in audio format. The user can listen to this when it suits best to him like driving to work or back home etc. SRUNK aims to get a user to spend 5 minutes daily with the app. This could be through reading or audio bulletin.

21. SRUNK – Revenue Models • Branded Content: SRUNK will have branded content (audio/text) which will be pushed below a story. • Traffic Generation: Link back to the original article that was summarized. Every click to the original content can generate revenue. • SKRUNK’s AI based summarization engine can be leveraged by other businesses for document summarizations etc. in future and can generate revenue at an enterprise level.

22. SRUNK – Advantage over others • Highly Scalable: Inshorts employs team of 75+ people to aggregate & summarize. We can do that in fraction of that cost. This will prove to be a phenomenal advantage, especially, in the beginning wheresources are limited. • Audio Content: This will be a unique engaging feature. While podcasts have shown the way for audio content success, they are still limited in approach due to content. Audio Summarized News will fill up the gap.

23. SRUNK – Marketing Strategy • AppStore Optimization: App should be easily found on PlayStore & AppStore. Meta content to be optimized for this. • Approach bloggers for app reviews. • PR • Initial burst via paid campaigns on email & social.

24. SRUNK – Why are we doing this? • Enviable 10 years experience in creating dominating media & content products • 10 years as serial entrepreneur with 3 startups, $4 Million investment raised, across countries, sold one startup in Indonesia. • Strong network with ecosystem players like VCs, telecom, media and tech. A massive headstart in the media domain

25. Thank You SRUNK (Summarized Research with Undiluted News & Knowledge): Queppelin’s news summarization platform based on Artificial Intelligence. Prepared by Queppelin Contact: enquiry@queppelintech.com