1 / 6

Brief Guide About Google Trends

Google trends mean analyzing the popularity of top search queries in Google Search across various regions and languages. Google Trends is an amazing tool that allows you to see what people are searching for on Google. Find out more about Google trends, the powerful tool!

Download Presentation

Brief Guide About Google Trends

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. It is a useful feature of Google’s search engine that displays the frequency with which a particular search term appearsin the site’s search engine over a given period of time. You can use Google Trends to compare keywords and find spikes in keyword searches causedby events. Search volume indexes, as well as geographic user profiles, are provided by Google Trends.

  2. Google Trends: A Quick Guide Google Trends: what does it do? By visiting Google Trends, you can see what searches are trending and further explore each topic by researching it further. Recently, Google Trends published various search trends associated with Hurricane Irma, such as the top “how to” search queries in Florida and a list of relevant search terms acrossthe U.S. To see how the search volume for a particular term has varied over time and in different locations, enter a search term into the search box at the top.

  3. Choose your location, timeframe, category, and search type to get more granular information. Marketers can find a lot of value in Google search trends data. It makes sense to ramp up your marketing efforts during times when search terms relevant to your business are trending if you run a seasonal business (like a home and gardening supplystore). Your Google Ads cost per click is likely to spike during spikes in search volume, so let your campaign budgets know when your servicesor products are trending.

  4. Google Trends can be used to boost your marketing efforts in several ways: ● Paid search campaigns can benefit from Google Trends data, which can inform cost planning and stocking. In addition, Google Trends can be used to find trending relevant or irrelevant terms you should use as negative keywords so you are not adverselyaffected by trending searches. Google Trends can help you learn what your target market searches for information about with regard to SEO and content marketing. Organizing your content around trending topics is an excellent way to increase traffic. See what topics are currently capturing public attention on Google Trends to inspire your ad creativity. Referencing a trending topic (such as an upbeat dance or music) in your marketing campaigns could help increase their engagement, whether you’re using a radiospot, emailblast, or Facebookad. ● ●

More Related