How real beverage solutions are helping beverage companies to stay competitive

1. How real beverage solutions are helping beverage companies to stay competitive

2. From the unexpected success of the Dalgona coffee during to the popularity of immunity-boosting drinks, beverage innovation has now become the centre of attention for the beverage industry. However, the reason behind their success can be traced back to the real beverage solutions and authentic experience they offer. Authenticity has become an important attribute of beverage innovation in food and beverage development. As per a recent study, 27% of consumers want to know about the solutions from which their food and drink was made. On the basis of this information, they decide whether the product is real and authentic.

3. Health & Nutrition: To meet consumer’s demand for healthy drinks, beverage manufacturers are adding ingredients that are specifically for health purposes. These trends also offer opportunities to develop new products that offer health as an attractive part of the mix. However, consumers will not consume drinks if the taste doesn’t match their expectations. Furthermore, the demand for great-tasting and healthy beverages grows so does the need for flavor change, emulsion stability, preservation, nutrition, health and cost-effectiveness. This poses a challenge to beverage manufacturers. It is also important to ensure that the authentic taste and mouthfeel of the beverage does not get affected. That’s why beverage manufacturers need real beverage solutions that won’t leave even the slightest bitterness, aftertaste, etc.

4. Sugar Reduction: Today’s consumer wants to drink healthier and eat lighter, which is why beverage manufacturers are now creating an endless array of real beverage solutions with low-sugar and calories while achieving authentic taste. But sugar reduction in drinks is not without its challenges. Carbonated beverages and sugary drinks have a major source of calories and sugar. That’s why they have become the target of urgency to improve their profile. But when sweetness is decreased in any beverage, taste sensations like bitterness and acidity may increase too. By offering the same sweet taste without any calories, artificial sweeteners are the answer to effective sugar reduction. They’re synthetic alternatives for sugar that are derived from natural sources and substances, including herbs, plants and sugar itself.

5. Taste & appearance: Consumers prioritise taste and look above all else in beverage attributes. It’s not just about flavour, or about sweetness, acidity or bitterness. Beverage drinking is a multi-sensory human experience that offers a layered effect of appearance, sound, touch, basic tastes, mouthfeel and aroma. But these preferences vary by region, age and more – all influenced by our cultures, life stages, individual preferences and mindset. That’s why beverage manufacturers need real beverage solutions with authentic tastes and familiar mouthfeel to succeed in this every-changing beverage market.

6. Thank You