Digital Marketing PRESENTED BY: SAURAV DEO Shout Makers Dream www.shoutmakersdream.com firstname.lastname@example.org
AGENDA • Overview • Digital Marketing • Traditional vs. Digital Marketing • Benefits of digital marketing • Digital Marketing statistics • Search Engine Optimization(SEO) • Paid Marketing • Social Media Marketing(SMO) • Email Marketing • Data Analytics • Online Reputation Management
digital marketing What is Digital Marketing? • The promotion of products or brands via one or more forms of electronic media.
Search Engine Optimization(seo) • Search Engine Optimization(SEO) is a process of making websites as per Google search engine guidelines to achieve top ranking and traffics. • This is long term process and we achieve this by following and implementing various tatics in site.
Paid Marketing • We use paid marketing in order to promote our business on various channels and websites. • Display Ads. • Mobile Ads. • Video Ads. on YouTube • Shopping Ads. • Remarketing Strategies
Social Media Marketing • Here, we can generate visitors and enhance the Brand awareness. • We can target both Paid and free marketing strategies in social.
Email Marketing • Email marketing is a form of direct marketing that uses electronic mail as a means of communicating commercial or fundraising messages to an audience. • We can generate the business and leads using existing and new clients via email. • In 2014, for every $1 spent on email marketing, the average return was $44.25.
Data Analytics • Data analytics refers to qualitative and quantitative techniques and processes used to enhance productivity and business gain. • We work with Google Analytics for analyzing the website traffic.
Online Reputation Management • Online reputation management (ORM) is about improving or restoring your name or your brand's good standing. This is by countering, weakening or eliminating the negative material found in the Internet – defeating it with more positive material to improving your credibility and customers' trust in you.
THANK YOU SHOUT MAKERS DREAM www.shoutmakersdream.com email@example.com