AIR JORDAN 1 MID - FEARLESS MAISON CHATEAU ROUGE | BELART

1. How Effective Marketing Made the Air Jordan Sneakers The Air Jordan is one of the most popular running shoes in history. They are firmly rooted in basketball and hip hop culture in many different colors and variations. We tell you how they managed to become so legendary. In his master's thesis, Nike founder Phil Knight wrote that the market dominance of Puma and Adidas can only be broken by a brand that has effective marketing. A brand that sells not too expensive goods, but reaches the public through outstanding athletes. It was a perfect hit for air jordan 1 mid rougeNike. While Adidas was much more internationally dominant and Converse had basketball superstars Magic Johnson and Larry Bird as ambassadors, Nike was left behind. Even Michael Jordan himself did not really believe in the company. But his agent David Falk urged the basketball player to conclude this contract, which became one of the most few people knew about Nike, and Jordan himself was just starting his basketball career in the NBA. The Chicago Bulls rookie became a real star in his first season, and this helped Nike a lot.

2. First Jordan sneakers Nike then created the first Air Jordan basketball shoe for a young Michael Jordan. Thus, the Air Jordan 1 brand was born. They came out in 1985 and cost $65. It was a relatively large amount back then, which showed Nike's high ambitions. Michael Jordan himself wore sneakers in three different colors - red, black and white. After all, they matched the colors of his Chicago Bulls club. One of the three colors of shoes called Bred - it consists of black and red. Only the sole was white, which created a problem. Back then, the NBA had a 51% rule. That is, 51% of shoes should be white. However, Michael Jordan continued to wear these shoes despite the ban. As a result, for each game in prohibited shoes, he was fined $ 5,000, which the company paid. Nike took advantage of this opportunity. Bred was nicknamed Banned and became increasingly popular. The company has gone even further. Nike created ads that were explicit about banning their shoes and created a myth about shoes that provided unfair benefits so they had to be banned. The air jordan 1 mid rougeAir Jordan 1 Banned sold out instantly. Thanks to an interview with Jordan by the host of one of the most popular evening shows, David Letterman, banned shoes have gained even more popularity. A look into the present It all started in 1985, but even today, more than 35 years later, the Jordan brand is still an integral part of the fashion world. Michael Jordan, as a brand ambassador, has been one of Nike's biggest success stories. MJ wasn't just a brand ambassador holding a pair of sneakers in commercials, he was the brand itself. Nike gave Jordan his own brand, which was directly associated with him as a player and his success. And Nike still sticks to this strategy, working together with the icons of the sports world, shoes are named after them, they design some details. Nike has partnered with LeBron James, Cristiano Ronaldo, Odell Beckham Jr and more.At the same time, however, they are no longer limited to athletes. In 2009, Nike partnered with Kanye West to launch the first Yeezy shoes. They also started collaborations with rappers Drake and Travis Scott.