Look Out Look Up!

1. Look Out Look Up! Campaign toolkit July 2019

2. Introduction Thank you for supporting the Look Out Look Up! campaign, helping lorry drivers working in the construction and road haulage industries, as well as members of the public better understand the official safety guidelines for working near overhead power lines. In doing so, we can help prevent accident rates and ultimately save lives. This toolkit contains a range of information and resources to help you raise awareness of Look Out Look Up! via your channels. It includes: • Information about the campaign • Key messages for Look Out Look Up! • Template copy • Campaign film • A quote from the Energy Networks Association (ENA) • A case study and quote from a lorry driver that lost his closest friend to an accident involving overhead power lines • Social media assets and accompanying copy • Template press release • Key information and top-line stats from industry workers’ awareness of overhead power lines survey • A draft email to distribute across partner networks • Additional data and information All assets referenced in this toolkit can be downloaded from the ENA website at: https://bit.ly/2Ferk7n. If you have any questions about Look Out Look Up! or these resources, please contact: Bethan Davies (bethan.davies@kindredagency.com) Dan Goodrich (dan.goodrich@kindredagency.com) Courtney Grover (courtney.grover@kindredagency.com)

3. 1. About the campaign The UK’s electricity network operators have joined forces to launch Look Out Look Up! - a campaign calling on those whose work involves larger vehicles, such as lorries or tipper trucks, to follow the appropriate safety advice in a bid to reduce the number of overhead power lines incidents that take place each year. Look Out Look Up! seeks to: • Raise awareness of the risks of overhead power lines • Increase understanding of how to deal with them safely • Motivate lorry drivers and construction workers who may come into contact with power lines to adopt safe behaviours The main target audience for this campaign is anyone whose work involves larger vehicles - such as lorries and/or tipper trucks – that works in the construction and/or road haulage sectors. The secondary audience is anyone who may come into contact with overhead power lines, such as anglers, farmers, balloonists and so on. Look Out Look Up! will launch on X July 2019, where national and trade media will be alerted. Throughout the campaign, the Energy Networks Association will share tips and information to raise awareness of the risks of overhead power lines. We want to work with trusted organisations, such as yourself, to help share this life-saving information as widely as possible.

4. 2. Key messages • Overhead power lines are extremely dangerous, bearing the power to cause life threatening injuries and even fatalities - Look Out Look Up! to ensure you’re in a safe area. • On average, one person is either seriously injured or killed each month from coming into contact with an overhead power line. • Always assume lines are live, do not touch or get close to them. • Stay safe, stay away - electricity can jump gaps, so even just getting too close to an overhead power line can be fatally dangerous- keep 5 metres away from fallen or damaged overhead power lines. • You can reduce the risk of death or serious injury by following the simple safety advice of Look Up Look Out! • The electricity network operators are responsible for ensuring energy networks across the UK are the safest, most reliable, most efficient and sustainable in the world.

5. 3. Template copy Here is some template copy about Look Out Look Up! that you may wish to use this as content on your website or alternatively, to share through your communication channels (newsletters, online magazines, etc.). We have provided two versions suitable for different word counts.

6. LONG COPY. (July 2019) Look Out Look Up! to reduce overhead power line incidents On average, one person dies or is seriously injured each month as a result of contact with overhead power lines. Data from the Health & Safety Executive shows that one in four of these cases (26%) will involve a lorry driver, making construction and road haulage workers at extreme risk of fatal injury in the workplace. Despite this threat to life, the Energy Networks Association (ENA) found that over 50% of lorry drivers do not understand the proper safety requirements for working near overhead power lines. Only 5% know to call 105 to contact the network operators for incidents involving overhead power lines. In fact, more people (7.6%) think you should call 911 – the American emergency services – if you’ve been involved in a collision. In addition, a third of lorry drivers (36%) did not know electricity can jump small gaps which can cause a potentially fatal electric shock, while almost a third of lorry drivers (35%) believe the best thing to do when involved in a collision with an overhead power line is to exit the vehicle and call for help. Exiting the vehicle is one of the most dangerous things you can do; it can put you at immediate risk of fatal injury. When a vehicle or piece of machinery touches an overhead power line, it acts as a conductor passing the high voltage electricity through it. If you were to then exit your vehicle, keeping contact with it while your feet also touch the ground this voltage would pass through you, certainly causing serious injury and, in most cases, death. To help reduce the number of fatalities amongst lorry drivers, the UK’s energy network operators have joined forces to launch Look Out Look Up!. As part of the campaign, the ENA has released a new, thought-provoking film targeting those working in construction and road haulage. The film explores the journey of two road haulage workers carrying out a job near overhead power lines resulting in a fatal accident. As well as showcasing the dangers of working near overhead power lines, the film also reveals the devastating affects these accidents can have on friends and family. The film is available on YouTube at https://youtu.be/e6JCeqIFIwg and can also be found at the ENA website: https://bit.ly/2Ferk7n.

7. LONG COPY CONT. (July 2019) In addition to the Look Out Look Up! film, the ENA has also released a new set of life-saving safety guidelines targeted towards lorry whose work may take place near overhead power lines: • Assess the risks – look out and look up for overhead power lines before every job starts, the yellow and black ‘Danger of Death’ warning sign fixed to poles is a good indication. Find out the maximum height and reach of your equipment and how this compares to the maximum working distance from overhead power lines which can vary depending on the voltage. If you’re not sure contact your local electricity network operator who will provide free safe working advice. • Implement control measures – don’t work near an overhead power line if you don’t have to. Speak to your electricity network operator for advice. Select suitable machinery and equipment and implement a safe system of work which will ensure any working activity is undertaken at a safe distance. • Know what’s safe, and what isn’t – certain work should be avoided within 10 metres of overhead power lines, such as for example operating lorry mounted cranes (such as hiabs or palingers), Mobile Elevated Work Platforms (MEWP's), tipper vehicles and cranes • Know what to do in a power emergency - it is crucial everyone understands that when overhead power lines are damaged, fall low or are broken, they should stay well away, keep others away if safe to do so, and contact their local electricity network operator by telephoning 105. • Know what to do if you make contact - if your vehicle has come into contact with an overhead power line, stay in the cab and try to drive clear. If that is not possible, jump clear of the machine, move away and don’t touch it once on the ground. Only in an emergency, such as the machine catching fire, should you jump clear of the machine, taking care not to hold the machine and touch the ground at the same time and take leaping strides so that one foot is off the floor at all times until you are at least 10 metres away. • Call 105 - if there is any power emergency, call 105, encourage people to save it in their phone. This is the national freephone number for power cuts and power emergencies across the UK and it will connect you to the local network operator. Incidents involving heavy-goods vehicles, such as lorries or tipper trucks, are particularly dangerous as they pose a great threat to both those inside and outside of the vehicle. Not only does each incident have the potential to kill or seriously injure those workers involved, there are also financial costs in terms of damaged and destroyed equipment and lost time. The gas and electricity network operators are urging those at risk to Look Out Look Up! – plan ahead to prevent contact with overhead power lines and know the behaviours to adopt to minimise risk of injury if contact is made.

8. SHORT COPY (July 2019) Look Out Look Up! to reduce overhead power line incidents On average, one person dies or is seriously injured each month as a result of contact with overhead power lines. Data from the Health & Safety Executive shows that one in four of these cases (26%) will involve a lorry driver, making construction and road haulage workers at extreme risk of fatal injury in the workplace In a bid to reduce the number of fatalities amongst lorry drivers, the UK’s energy network operators have joined forces to launch phase two of Look Out Look Up!, encouraging people to plan ahead to avoid contact with overhead power lines and to know what to do if contact is made. Advice for those working in construction, or whose work involves lorries and other such HGVs and may take place near overhead power lines: • Risk assess – know where overhead power lines are and mark them on a map. Find out the height and reach of your equipment and how this compares to the maximum working height under overhead power lines. Share this information with workers and contractors. • Control measures – don’t work near an overhead power line if you don’t have to. Speak to your electricity network operator for advice. Select suitable machinery and equipment and use it safely. • Know what’s safe, and what isn’t – certain work should be avoided within 10 metres of overhead power lines, such as for example operating Lorry mounted cranes (such as hiabs or palingers), Mobile Elevated Work Platforms (MEWP's), tipper vehicles and cranes. • Keep your distance - when overhead power lines are damaged or fall to the ground, individuals should stay well away and contact their local network operator by telephoning 105. • Know what to do if you make contact - if your vehicle has come into contact with an overhead power line, stay in the cab and try to drive clear. If that is not possible, jump clear of the machine, move away and don’t touch it once on the ground. • Call 105 – if an incident occurs, contact your network operator by calling the national 24-hour emergency number 105.

9. 4. Film The ENA has created a thought-provoking film that can be downloaded from the ENA website at: https://bit.ly/2Ferk7n

10. 5. Social media posts We have created the following social assets that you may wish to share across your social media channels. Jpegs of the posts (sized for Twitter and Facebook) can be downloaded from the ENA website at: https://bit.ly/2Ferk7n

12. 6. Quote from the Energy Networks Association The Energy Networks Association (ENA) is the organisation that represents electricity and gas network operators throughout the UK and Ireland. The following quote from the ENA has been approved for use in any communications about the Look Out Look Up! campaign.

13. APPROVED ENA QUOTE (July 2019) David Spillett, head of safety, health & environment at Energy Networks Association, said: “It’s extremely concerning to hear that even though lorry drivers are some of the most-at-risk of fatal injury involving an overhead power line, over 50% do not properly understand when they could be at risk. With proper education and support, these issues can be addressed and, ultimately, lives can be saved. “That’s why we’ve launched Look Out Look Up! to highlight the campaign and created a new information film specifically for those whose work involves larger vehicles like lorries or tipper trucks.”

14. 7. Case study To support the Look Out Look Up! campaign, the ENA has been speaking with Gavin White, director of crane lorry company GW Grab Services. Gavin lost one of his closest friends, Darren Waterman in 2018 – a lorry driver that was involved in a collision with an overhead power line. Over the next few slides you will find the following: • A quote from Gavin that has been approved for use in any communications about Look Out Look Up! • A full write up of Gavin’s story Further information about Gavin and his story can be found via the ENA website: https://bit.ly/2Ferk7n

15. APPROVED CASE STUDY QUOTE (July 2019) Gavin White, director of crane lorry company GW Grab Services, commented: “I’d known Darren for almost 10 years. Working in the same industry we had a lot in common and were very close. When I found out what happened, I was really shaken up. Overhead power lines are an everyday encounter for lorry drivers, yet so many of us fail to understand the life-threatening risks at stake. “It’s hard to comprehend going to work and not coming home at the end of the day, but one small lapse in concentration can cost you your life – it cost Darren his. “Things could have been very different for Darren and his family. If this film helps even one lorry driver avoid a potentially fatal contact with an overhead power line, then it is absolutely worth it.”

16. FULL CASE STUDY (July 2019) How losing a close friend to an accident with overhead power lines impacted Gavin White and his approach to keeping his staff safe In 2018 Gavin White, (AGE) director of crane lorry company GW Grab Services lost close friend Darren Waterman in an avoidable accident when the lorry he was operating came into contact with overhead powerlines (OHPL). Gavin and Darren, who was 39 years old at the time of the accident, worked for very similar companies, operating large lorries. Darren had been asked to tip the contents of a lorry underneath overhead power lines and, along with a contractor failed to recognise the apparent danger while carrying out the routine job on a site in Hunsdon, Hertfordshire. Gavin reflects on how this impacted his own life, business practice and approach to ensuring all his employees return home safe at the end of each day. “It’s still hard to come to terms with the fact that Darren lost his life in a situation which could have been avoided. We’d been good friends since 2010, having both lived in the same area of Harlow, shared a close-knit group of friends and working in the same industry, we struck up a friendship immediately. “Darren’s death certainly took its toll on me and left me feeling shaken up for months after the accident. He was a trained and experienced HGV and grab lorry operator and one mistake, the scoop of his lorry barely touching the overhead line, resulted in a fatal electrocution. “It made me reflect on my own family and how it would impact them if it had been me in that situation. The thing that really hit home was all the little things you’d miss out on - the things you take for granted – all because of one mistake. “In the wake of the accident I never considered leaving the industry, but Darren’s death certainly heightened the sense of responsibility I have towards my employees to ensure they get home safely every day.

17. FULL CASE STUDY (July 2019) “Immediately after I heard the news of the of Darren’s death, I called a friend of mine from the UK Power Network to come into the office and emphasise to all my employees the danger we as lorry drivers face when working near overhead power lines. “I’ve always been aware of the ENA’s guidelines on what to do if you come into contact overhead power lines, but I wanted to ensure all my employees were fully aware of how to react and what procedures to follow. As a result, we’ve put stickers in all our lorry cabs with information on who to call and what do in an electrical emergency. “Although everyone must go through rigorous training to become a driver and undertake site inductions at each job, I still believe more could and should be done to make drivers aware of what do to in the event of an emergency. It’s the first moments which determine the outcome of the accident. Everyone makes mistakes from time to time but it’s how they react that makes the difference between a near miss, or serious injury or never coming home from work again. “It’s hard to comprehend going to work one day and that’s it, you’re gone. I’ve run the business since 2005 and in all my time in the industry, I’ve only ever heard of two incidents involving overhead power lines, but one small lapse in concentration can cost you your life. It cost my friend his. Not only did he lose his life, his wife lost her husband and two young children lost their dad.” Gavin’s story, however tragic, is not unique. On average one person dies or is seriously injured each month from coming into contact with overhead power lines. The Energy Network Association is launching Look Out Look Up! to help raise awareness amongst lorry drivers of the dangers they face when working near overhead power lines.

18. 8. Template press release You can use the press release copy on the following page if you would like to publicly highlight your support for Look Out Look Up!

19. TEMPLATE PRESS RELEASE (July 2019) <Organisation> backs call for public to Look Out Look Up! <Organisation> is supporting a new campaign that aims to reduce the number of fatalities amongst lorry drivers working in the construction and road haulage industries. On average, one person dies or is seriously injured each month as a result of contact with overhead power lines. Data from the Health & Safety Executive shows that one in four of these cases (26%) will involve a lorry driver, making construction and road haulage workers at extreme risk of fatal injury in the workplace. Despite this threat to life, the Energy Networks Association (ENA) found that over 50% of lorry drivers do not understand the proper safety requirements for working near overhead power lines. Only 5% know to call 105 to contact the network operators for incidents involving overhead power lines. In fact, more people (7.6%) think you should call 911 – the American emergency services – if you’ve been involved in a collision. In addition, a third of lorry drivers (36%) did not know electricity can jump small gaps which can cause a potentially fatal electric shock, while almost a third of lorry drivers (35%) believe the best thing to do when involved in a collision with an overhead power line is to exit the vehicle and call for help. To help reduce the number of fatalities amongst lorry drivers, the UK’s energy network operators have joined forces to launch Look Out Look Up! As part of the campaign, the ENA have released a new, thought-provoking film targeting those working in construction and road haulage. The film explores the journey of two road haulage workers carrying out a job near overhead power lines resulting in a fatal accident. As well as showcasing the dangers of working near overhead power lines, the film also reveals the devastating affects these accidents can have on friends and family.

20. TEMPLATE PRESS RELEASE CONT.(July 2019) One person that understands the life-threatening risks facing lorry drivers working near overhead power lines is Gavin White, director of crane lorry company, GW Grab Services. In 2018, Gavin lost one of his closest friends, Darren Waterman, who died while performing a routine job when the vehicle he was operating collided with an overhead power line. Darren died on site from a fatal electric shock, leaving behind a wife and two young children. Gavin said: “I’d known Darren for almost 10 years. Working in the same industry we had a lot in common and were very close. When I found out what happened, I was really shook up. Overhead power lines are an everyday encounter for lorry drivers, yet so many of us fail to understand the life-threatening risks at stake. “It’s hard to comprehend going to work and not coming home at the end of the day, but one small lapse in concentration can cost you your life – it cost Darren his.” The film is available on YouTube at https://youtu.be/e6JCeqIFIwg and can also be found at the ENA website: https://bit.ly/2Ferk7n. <Name> from <organisation> said: “We are backing Look Out Look Up! as it’s important to raise awareness of the danger of overhead power lines. If workers are prepared, the likelihood of an accident is significantly reduced. Following the simple steps from Energy Networks Association will help ensure that they know not only how to best avoid contact with overhead power lines, but also how to react should contact be made.” In addition to the Look Out Look Up! film, the ENA have also released a new set of life-saving safety guidelines targeted towards lorry whose work may take place near overhead power lines.

21. TEMPLATE PRESS RELEASE CONT. (July 2019) • How to stay safe working near overhead power lines • Risk assess – know where overhead power lines are and mark them on a map. Find out the height and reach of your equipment and how this compares to the maximum working height under overhead power lines. Share this information with workers and contractors. • Control measures – don’t work near an overhead power line if you don’t have to. Speak to your electricity network operator for advice. Select suitable machinery and equipment and use it safely. • Know what’s safe, and what isn’t – certain work should be avoided within 10 metres of overhead power lines, such as for example operating lorry mounted cranes (such as hiabs or palingers), mobile elevated work platforms (MEWP's), tipper vehicles and cranes. • Keep your distance - when overhead power lines are damaged or fall to the ground, individuals should stay well away and contact their local network operator by telephoning 105. • Know what to do if you make contact - if your vehicle has come into contact with an overhead power line, stay in the cab and try to drive clear. If that is not possible, jump clear of the machine, move away and don’t touch it once on the ground. • Call 105 – if an incident occurs, contact your network operator by calling the national 24-hour emergency number 105. • More information about the Look Out Look Up! campaign can be found at: https://bit.ly/2Ferk7n

22. 9. Industry awareness of overhead power lines survey results ENA surveyed members of the public who operate larger vehicles in construction and road haulage, regarding their awareness of overhead power lines. Data from the survey is available on the following slide and can be used to support your outreach of the campaign.

23. SURVEY METHODOLOGY (July 2019) The overhead power line awareness survey was conducted via Attest. Total sample size was 200 adults aged 16-65 living in the UK and were required to have any of the following UK driving licenses: large/heavy goods vehicle (LGV/HGV); road roller; agricultural tractor. Fieldwork was undertaken between 28 June – 4 July 2019. The survey was carried out via digital networks. You can download the full report via the ENA website: http://www.energynetworks.org/electricity/she/safety/safety-advice/overhead-power-lines-safety-campaign.html.

24. TOP-LINE STATISTICS (July 2019) • Data from the Health & Safety Executive shows that lorry drivers are some of the most at risk, with over a quarter (26.1%) of all fatalities involving overhead power lines in the past five years has involved a lorry driver. • Over half (50%) of construction workers operating HGVs (heavy-goods vehicles) do not know all the proper safety requirements for working near overhead power lines. • Two thirds of lorry drivers (66%) do not know the minimum safety distance one must adhere to when lifting or loading near overhead power lines. • Only 5% know to call 105, to contact the network operators for incidents involving overhead power lines. • One in four (25.5%) lorry drivers believe you must be in direct physical contact with an overhead power line to be at risk of a potentially fatal electric shock.

25. 10. Email for partner networks We encourage you to circulate the email copy on the following page to your partner networks to explain the campaign and generate further support.

26. EMAIL FOR PARTNER NETWORKS (July 2019) EMBARGOED UNTIL 00:01 X JULY 2019 Email subject: Dangers of overhead power lines communications campaign - Look Out Look Up! Dear <<insert contact name>>, <<Insert any relevant background info, e.g. ‘Good speaking to you earlier. As promised, here is an email to explain more about the campaign and how you might be able to help.’>> We’ve partnered with the Energy Networks Association (ENA) to launch its new Look Out Look Up! campaign, providing lorry drivers – particularly those working in construction and road haulage – with life-saving information on what to do when in the presence of overhead power lines. Why? On average, one person dies or is seriously injured each month in the UK as a result of contact with an overhead power line, yet many workers are still unaware of the dangers. When surveyed, over two thirds of lorry drivers did not know the minimum safety distance one must adhere to when lifting or loading near overhead power lines, and over a quarter believed you are only at risk of a fatal electric shock when in direct physical contact with an overhead power line. Even more worryingly, most people operating LGVs and heavy machinery – e.g. those in construction – are unaware of the proper safety measures one must follow if they have been involved in an accident. Here at the <<insert organisation>> we want this to change and we would really value your help as an official stakeholder in this campaign. We’re urging as many people as possible to be aware of, and to follow, some simple safety tips. A new film has been created to do just that, which you can view here at: https://bit.ly/2Ferk7n. We would really value your support in disseminating information to your <<members/staff/members and staff>> and general contacts, who can further distribute this across your channels. We’ve prepared a stakeholder toolkit to help you share information simply and easily. All materials can be accessed via the ENA website at: https://bit.ly/2Ferk7n.

27. EMAIL FOR PARTNER NETWORKS (July 2019) • You can get involved in a number of ways using the copy and images provided: • Share the new safety awareness film on your social media channels or internally with staff via email • Share general images and shorter video content on your social channels • Send safe working tips to anyone that they are relevant to  • Our goal is ultimately to help save lives by both raising awareness of the dangers of overhead power lines as well as the official safety advice for lorry drivers working in construction, road haulage and the like. • If you have any questions at all, please don’t hesitate to drop me an email or give me a call on <<insert phone number>>. Thank you very much in advance for any support you’re able to provide. • Kind regards, • <<insert name>>

28. 11. Additional data and information • ENA public safety leaflets: http://www.energynetworks.org/electricity/she/safety/safety-advice/public-safety-leaflets.html http://www.energynetworks.org/assets/files/electricity/she/public_safety/leaflets/LookoutLookup_070918.pdf • Additional reading: http://www.hse.gov.uk/construction/safetytopics/overhead.htm http://www.hse.gov.uk/pubns/ais8.htm http://www.hse.gov.uk/pubns/books/hsg85.htm http://www.hse.gov.uk/pubns/gs6.htm

29. Thank you