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Learn how small businesses can leverage strategic alliances to grow their market share and compete with larger firms. Explore key questions, from finding advocacy to understanding ROI, and discover the benefits of mentorship in driving success. Contact Beverly Kuykendall at FCCi for expert guidance.
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Strategic AlliancesShifting the Approach The Small Business Solution
Strategy Questions • If Small Business has advocates: SBLOs, Outreach Conferences, BOS, PTACs, MBDCs, Small Business Specialists, Preferential Programs…and Large Business still has the bulk of the business…where is the disconnect? • What is Large Business doing that Small Businesses are not?
Looking for a partner? • Have Special Designations 8(a), SDVOSB, ANC, Tribal, MBE… • Never had a contract? Teaming partner? • Wondering how to get started?
Mentor-Protégé • Approaching a Mentor • Interviewing a Mentor • Presenting your capabilities to a Mentor
Selling Value • Research the prospective LB Partner • What do they sell? • Who are their customers? • How does your product fit? • How does your SB status benefit the relationship?
ROI • Return on Investment • What advantages do you offer? • How does what you do – Benefit the Large Business?
Bringing Value • Strategic Market “Advantage” • “Bring” the Business! • Be the “Expert”
A Different Approach $C.O.$ Technical User SBLO If you don’t communicate with all 3---you Lose!
Question? What is the best way to get a quality Mentor?
Answer Be a quality Protege!
Contact Information • Beverly Kuykendall • FCCi • 310. 674.7452 • www.fccicorp.com • Beverly@fccicorp.com