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Navigating Strategic Alliances: From Weak to Strong Relationships

Explore the continuum of strategic alliance relationships, from weak and distant to strong and close partnerships. Learn about mutual service consortia, joint ventures, licensing arrangements, and value-chain partnerships. Discover examples and motivations for strategic alliances in the context of global competition, technology exchange, industry convergence, and economies of scale and risk reduction.

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Navigating Strategic Alliances: From Weak to Strong Relationships

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  1. Strategic Alliances

  2. A Continuum of Strategic Alliance Relationships Weak & Distant Strong & Close Mutual Service Consortia Joint Venture; Licensing Arrangement Value-Chain Partnership

  3. Examples of Strategic Alliances • Joint Venture • Network • Consortia • Alliance • Trade Association • Interlocking Directorate

  4. Motivation for Strategic Alliances • Technology Exchange • Global Competition • Industry Convergence • Economies of Scale and Reduction of Risk

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