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Transforming the Olympic Experience: Travel, Events, and Culture in Bakersfield

Rowdy Mike Diaz and Rosie De Leon lead a unique venture with D&D Travel, Inc., offering an exclusive Olympic experience from Bakersfield that combines global event planning with local charm. Our business model focuses on brand packaging, competitive pricing, and community outreach, ensuring a memorable stay for locals and visitors alike. By partnering with local vendors and providing tailored Olympic packages (Gold, Silver, Bronze), we aim to boost cash flow while celebrating cultural diversity and providing expert services. Join us in making Olympic history in Bakersfield!

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Transforming the Olympic Experience: Travel, Events, and Culture in Bakersfield

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Presentation Transcript

  1. Erica Williams Rowdy Mike Diaz Rosie De Leon George D&D Travel Inc.

  2. Business Model • Brand Packaging • Olympic Global event and Bakersfield • Transportation, Hotel, and Event Planning • Global Scale with a Bako twist

  3. Money MakerMarketing Objectives • Increasing Cash Flow • Olympic experience • Providing an exclusive service • Community Outreach • Cultural mixing

  4. Achieving Marketing Strategies • Strategy: Make a Profit • Discounted rate from vendors • Strategy: Make the Olympics experience possible for locals. • Offering expertise and competitive pricing

  5. Brand Packaging • Why Brand Packaging works for our Biz • Relationships • Profits $$ • Another Model? • Why Brand Packaging works for our clients • Cost • Convenience • Expertise • Ease of mind

  6. Global Market • Why Global? • All experiences will be at a Global level • Chinese Culture • Monetary Conversion (Less Cash)

  7. Olympics Package • Dates: August 8th – August 24th • Client chooses length of stay • Gold, Silver, Bronze Packages • Events: All Events • Extras: Pride Package, Expertise

  8. B2B Solutions • Financing • Other Vendors: • Meadows Field • Airlines • Hotels • Ticket Vendors • Media for Advertising • Misc. Vendors

  9. Executing the Plan • Implementation • Communication • Coordination • Creativity • Staffing

  10. Executing the Plan • Budgeting • Rewards • Information

  11. Market Segmentation • Target Marketing • Our Target Market: • Interests • Bakersfield • Socioeconomic Factors

  12. Positioning • Olympics Benefit • Valuable Package • More valuable than other events occurring during the same time period

  13. Price • Externally • Good value with regards to competition • Internally • Product • Promotion • Cost • Organizational Objectives

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