®. What is a Trademark?. Trademark: A distinctive sign which identifies the goods and services of one company from those of another A trademark helps consumers to identify and choose between products/services based on their reputation and quality. Coca-Cola registered since 1887.
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Different types of trademarks:
Different types of trademarks
Different types of trademark
Distinctive (unique) and not descriptive for the type of product or service being registered
if descriptive, it can be registered only if sufficient evidence of use is presented - acquired distinctiveness
CHEESE FROM DENMARK
Important: Graphic reproduction!
”The smell of freshly cut grass”
÷THE BEST PIZZAS
UNDER ONE ROOF
+ PEPSI THE CHOICE OF A NEW GENERATION
The name of product/service cannot be similar or identical to a previous mark
Meaning the way the mark is:
Basket / Buskit
For You/ 4 U
How close can you get to another trademark?
OHIM – acquire protection in 25 member states
Madrid Protocol – member states
(or National Office)
There are some differences between the
National trademark system and the EU
If you infringe someone else’s trademark or design, you may risk:
e.g. Burberry vs. Zebra