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uclick Mobile Comics and Manga 2008. Confidential © uclick LLC Note: play in slideshow mode for animated demos throughout presentation. Phase 1: C omic Applications. Comic Strip Applications. Multiple comic application SKUs Branded comic packs for specific target audiences
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Mobile Comics and Manga
2008
Confidential © uclick LLCNote: play in slideshow mode for animated demos throughout presentation
Comic Applications
Comic Strip Applications
- Multiple comic application SKUs
- Branded comic packs for specific target audiences
- Current, color comics updated 6 days a week in scrollable format
Comic Strips – Mobile Web
- All comics delivered daily via mobile Web
- Subscription and advertising models supported
- Titles constantly added
- Broad support for any mobile Web enabled handset
- English and Spanish language available
Comic Book & Manga Applications
- First mobile comic books and manga in North America
- Major brands and top fan favorites
- Subscription-based “anthology” approach
- Six or more titles in one application for $4-5 per month
- Edited and formatted for a panel-by-panel view
- New episodes daily, plus access to full archives
- Two versions available now:
- GoComics Books
- TOKYOPOP Mobile Manga
Sales Highlights
- Placement on all major US carriers
- Trial versions allow sampling before subscribing
- Over 400k trials since launch
- 40-50k new readers per month
- 3-4 million page views per month
- Many titles have more mobile readers than monthly print sales
- Audience reach is broader than traditional comic book base
- Comics and manga run equal
- Alternative titles and humor do well
- Deep inventory of titles and archives
- Strong interest in participation from creators and publishers
- Consumer advertising and promotion
Applications & Mobile Web
Mobile Comic Shop Applications
- Next version of comic applications
- Java, BREW, smartphone applications cover all handsets – domestic and international
- Emulate the comic shop experience on a mobile phone
- Wide range of publishers and titles
- Comic books, manga, comic strips
- Previews and fan information for both mobile and print
- Original “made for mobile” content
- Enhanced menus to support range of product
- Ancillary product – games, video, wallpapers, retail book sales
Mobile Web Comics
- Mobile Web
- WAP offering of all content
- Comic strips
- Comic books
- Manga
- Ancillary product – games, video, wallpapers, retail book sales
- Supports all Internet enabled handsets
- Domestic and international
- Smartphones and various operating systems
- Simplified navigation and user experience
- Java and BREW applications promoted as “step-up” products
- Over 50 unique titles, including:
- Stan Lee’s Stripperella(all new original for mobile)
- TMNT
- Bone
- GODLAND
- PvP (Player vs Player)
- Elephantmen
- Princess Ai
- Peach Fuzz
- Guilstein
- Too Much Coffee Man
- Halo & Sprocket
- Thunder Road
- Range of publishers:
- TOKYOPOP
- Virgin Comics
- Image
- Devil’s Due
- PaperCutz
- Teshkeel
- Universal Press comic strips(Calvin & Hobbes, Garfield, many more)
- More to be announced
Revenue Models
- Applications
- “Free”
- Previews and fan info
- Individual issues
- Advertising supported - High page views point toward exposing more free content to a large audience
- Credit based pricing
- Individual issues
- Graphic novels
- Trade collections
- Special selections
- Ancillary content – wallpapers, video, games, books
- Platform allows future billing options and refinements
- Mobile Web
- Simplified two-tier approach
- Advertising supported content published within 3 days
- Subscription for full archive
Direct Distribution
- GoComics.com, partner Web sites
- Push to carrier download when possible
Online Comic Shop
- Web client and widget application
- Replicate panel-by-panel viewing to promote multiple platform experience
- Promotes mobile comics
© uclick, LLC.
Consumer Marketing
- Online
- Comic-cons and trade shows
- Cross promotions
About uclick
- uclick is a premier content publisher, offering a broad mix of graphical content, games, applications and video for the Internet and mobile devices
- We feature internationally known brands with a focus on comic strips, comic books, manga, illustration, and media icons
- uclick’s products are available through their flagship consumer brand GoComics, syndicated Web sites, mobile carriers and leading distributors worldwide
- uclick is an operating company of Andrews McMeel Universal, the leading syndicate and publisher of books and calendars in North America
Visit www.uclick.com for more information
