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uclick Mobile Comics and Manga 2008 - PowerPoint PPT Presentation

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uclick Mobile Comics and Manga 2008. Confidential © uclick LLC Note: play in slideshow mode for animated demos throughout presentation. Phase 1: C omic Applications. Comic Strip Applications. Multiple comic application SKUs Branded comic packs for specific target audiences

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Mobile Comics and Manga


Confidential © uclick LLCNote: play in slideshow mode for animated demos throughout presentation

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Phase 1:

Comic Applications

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Comic Strip Applications

  • Multiple comic application SKUs

  • Branded comic packs for specific target audiences

  • Current, color comics updated 6 days a week in scrollable format

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Comic Strips – Mobile Web

  • All comics delivered daily via mobile Web

  • Subscription and advertising models supported

  • Titles constantly added

  • Broad support for any mobile Web enabled handset

  • English and Spanish language available

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Comic Book & Manga Applications

  • First mobile comic books and manga in North America

  • Major brands and top fan favorites

  • Subscription-based “anthology” approach

  • Six or more titles in one application for $4-5 per month

  • Edited and formatted for a panel-by-panel view

  • New episodes daily, plus access to full archives

  • Two versions available now:

    • GoComics Books

    • TOKYOPOP Mobile Manga

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Made for Mobile Comics

View the trailer:


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Sales Highlights

  • Placement on all major US carriers

  • Trial versions allow sampling before subscribing

  • Over 400k trials since launch

  • 40-50k new readers per month

  • 3-4 million page views per month

  • Many titles have more mobile readers than monthly print sales

  • Audience reach is broader than traditional comic book base

  • Comics and manga run equal

  • Alternative titles and humor do well

  • Deep inventory of titles and archives

  • Strong interest in participation from creators and publishers

  • Consumer advertising and promotion

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Phase 2:Mobile Comic Shop –

Applications & Mobile Web

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Mobile Comic Shop Applications

  • Next version of comic applications

  • Java, BREW, smartphone applications cover all handsets – domestic and international

  • Emulate the comic shop experience on a mobile phone

    • Wide range of publishers and titles

    • Comic books, manga, comic strips

    • Previews and fan information for both mobile and print

    • Original “made for mobile” content

    • Enhanced menus to support range of product

    • Ancillary product – games, video, wallpapers, retail book sales

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Mobile Web Comics

  • Mobile Web

    • WAP offering of all content

      • Comic strips

      • Comic books

      • Manga

      • Ancillary product – games, video, wallpapers, retail book sales

    • Supports all Internet enabled handsets

      • Domestic and international

      • Smartphones and various operating systems

    • Simplified navigation and user experience

    • Java and BREW applications promoted as “step-up” products

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  • Over 50 unique titles, including:

    • Stan Lee’s Stripperella(all new original for mobile)

    • TMNT

    • Bone


    • PvP (Player vs Player)

    • Elephantmen

    • Princess Ai

    • Peach Fuzz

    • Guilstein

    • Too Much Coffee Man

    • Halo & Sprocket

    • Thunder Road

  • Range of publishers:


    • Virgin Comics

    • Image

    • Devil’s Due

    • PaperCutz

    • Teshkeel

  • Universal Press comic strips(Calvin & Hobbes, Garfield, many more)

  • More to be announced

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Revenue Models

  • Applications

    • “Free”

      • Previews and fan info

      • Individual issues

      • Advertising supported - High page views point toward exposing more free content to a large audience

    • Credit based pricing

      • Individual issues

      • Graphic novels

      • Trade collections

      • Special selections

      • Ancillary content – wallpapers, video, games, books

    • Platform allows future billing options and refinements

  • Mobile Web

    • Simplified two-tier approach

    • Advertising supported content published within 3 days

    • Subscription for full archive

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Direct Distribution

  • GoComics.com, partner Web sites

  • Push to carrier download when possible

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Online Comic Shop

  • Web client and widget application

  • Replicate panel-by-panel viewing to promote multiple platform experience

  • Promotes mobile comics

© uclick, LLC.

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Consumer Marketing

  • Print

  • Online

  • Comic-cons and trade shows

  • Cross promotions

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About uclick

  • uclick is a premier content publisher, offering a broad mix of graphical content, games, applications and video for the Internet and mobile devices

  • We feature internationally known brands with a focus on comic strips, comic books, manga, illustration, and media icons

  • uclick’s products are available through their flagship consumer brand GoComics, syndicated Web sites, mobile carriers and leading distributors worldwide

  • uclick is an operating company of Andrews McMeel Universal, the leading syndicate and publisher of books and calendars in North America

    Visit www.uclick.com for more information