CSEE Advocacy Toolkit. Training of the Trainers. Advocacy Roadmap. Choose an Issue: Support for the expansion of quality Early Education. Develop an Action Plan. CSEE Strategic Plan
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Training of the Trainers
Develop Meaningful Messages:
The key to motivating people is:
because Leaders bring others along.
Human Reasoning is frame-based, not fact-based…and if the facts don’t quite fit the frame, it is the frame that triumphs over the facts.
“If you have not considered what is in people’s heads to begin with, you will rarely achieve the goal of moving the public conversation in the direction you had hoped.”
You can lose entire constituencies on policies they would have otherwise endorse by the way you orchestrate these basic frame elements: