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TB Advocacy Support: Needs Assessment & Toolkit Development. FIFTH MEETING OF THE SUBGROUP ON PUBLIC-PRIVATE MIX FOR TB CARE AND CONTROL 3-5 June 2008. Agenda. Introductions Thad Pennas Taryn Brucia Project overview Methodology Our role at the conference Advocacy and PPM.

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tb advocacy support needs assessment toolkit development

TB Advocacy Support: Needs Assessment & Toolkit Development

FIFTH MEETING OF THE SUBGROUP ONPUBLIC-PRIVATE MIX FOR TB CARE AND CONTROL

3-5 June 2008

agenda
Agenda

Introductions

Thad Pennas

Taryn Brucia

Project overview

Methodology

Our role at the conference

Advocacy and PPM

about edelman
About Edelman

3,100

employees worldwide; 500 recently added

51

Offices

worldwide

#1

largest independent

PR firm

Partners in Global Health

project overview
Project Overview

Situation

  • Multitude of publications and guides created by diversity of partners
    • Vary in content, style and availability
  • TB program managers have to sort through several resources to find right information

Goal

To equip National TB Program managers, staff and partners with necessary information to increase awareness and USE of tools to support internal and external advocacy and program goals

Expected Outcome

An updatable and user-friendly advocacy toolkit to serve as a central information source based on your needs and preferences that illustrates the interdependent nature of these tools in advocacy settings

methodology
Methodology
  • PHASE 1: GAP ASSESSMENT
  • WHY ARE WE HERE TODAY?
  • Survey national TB program managers and partners to:
    • identify advocacy and political commitment needs
    • inform overall advocacy and communications strategy
    • determine marketing trends and preferences for TB publications and tools
  • RESULT
  • Understanding of advocacy material penetration
  • Insights into best combination of materials to meet needs
  • PHASE 2: DEVELOPMENT OF AN ADVOCACY TOOLKIT
  • APPROACH
  • Consolidate existing materials and products into a central information source
    • based Gap Assessment and communications expertise
  • RESULT
  • Comprehensive, organized advocacy kit that is both user-friendly and updatable
  • PHASE 3: TOOLKIT LAUNCH AND COMMUNICATIONS
  • Orientation workshop to facilitate toolkit usage
  • Ongoing communications to program managers and partners
  • Information sharing with key individuals in partner organizations
we need your help

YOUR INPUT

HERE

We Need Your Help

What? One-on-one interviews

  • Assess awareness
  • Determine utility
  • Understand needs
  • Obtain recommendations

Time requested with each participant: 10 minutes

How?

  • Side conversationsduring breaks, meals or before and after each day’s session

Why?

  • Understand your needs, point of view, and ideas to directly inform final toolkit
what s going to happen this week

YOUR INPUT

HERE

What’s Going to Happen This Week

Preliminary Data Sharing

  • Snapshot of current results
  • Discussion

Tier 2

Tier 1

Tool’s Utility

Tier 2

Tier 3

Program Managers’ Awareness of Tools

  • Brainstorm
    • Your recommendations for the new advocacy toolkit
      • Format
      • Content
      • Design

New Toolkit?

a few words on ppm advocacy
A few words on PPM advocacy
  • What value does PPM bring? (not impact)
    • Articulate the value proposition to the targeted audiences
  • Reverse your message
    • You need case reporting
    • They need ??
    • Consider the message: What can PPM do for you?
    • Match the audience to the message
        • Private providers
        • Professional associations
        • Donors—ROI
        • Marcos and Mario
so do what to do
So do what to do

1) Determine your value and write it down

  • Care
  • Engagement
  • Other

2) Messages and messengers

You, partners, media

3) Corporate Social Responsibility

Ask larger corporations to make a commitment

4) Failure attracts attention: Sad, but true

5) Branding and Marketing (global and local)

Tricks: Awards

Certificates

Engagements

Speaking opportunities

PPM Certified Partner