Mobile data service proposal
Download
1 / 7

MOBILE DATA SERVICE PROPOSAL - PowerPoint PPT Presentation


  • 126 Views
  • Uploaded on

MOBILE DATA SERVICE PROPOSAL. TOPMY SDN. BHD. Directors: Lee Mun Wai Ng Yi Ying Paul Ting Tony Tan. Company Background. Prominent International Mobile Service Provider Reputed C ompany for Voice Based Service Attempt to Capture the Data Service Market. Data Services.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'MOBILE DATA SERVICE PROPOSAL' - sheng


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
Mobile data service proposal

MOBILE DATA SERVICE PROPOSAL

TOPMY SDN. BHD.

Directors:

Lee MunWai

Ng Yi Ying

Paul Ting

Tony Tan


Company background
Company Background

  • Prominent International Mobile Service Provider

  • Reputed Company for Voice Based Service

  • Attempt to Capture the Data

    Service Market


Data services
Data Services

  • Text Messages/ Short Message Service (SMS)

    • Limited length (160 characters)

    • Average RM0.10 per text message

  • Data Usage

    • 10KB RM0.10

    • Maximum RM5.00 per day (RM150 per month)

  • Customer Data Activities

    • Facebook, Twitter, Instant Messaging, Multimedia Surfing, Email


Reasons

For not preferring Data

Reasons

  • Different infrastructure

    • Costly for customers

  • Evolution of Technology

    • Broadband, P1W1Max, 3G

  • Too much of competitors coming up

    • Digi, Maxis, Celcom, U Mobile, Green Packet (P1)

  • Customers’ preferences

    • More comfortable and convenience with voice or IM


Likeable strategy

Data Services

Likeable Strategy

  • Joint Venture

    • Cooperate/Contract with organizations that already owned wide coverage of data network

    • Phone and/or device producers, i.e. iPhone, netbooks

    • Online Services, i.e. Instant Messaging Tools, GPS

  • Integration of Voice and Data plan

    • Get better price for signing up the Voice + Data + SMS plan

  • Promotions & Awards

    • Free text messages after 600 messages are sent

    • Free talk times after 1000 text messages are sent

    • Free talk times after 1.5GB of data surfing


Likeable strategy1

Data Services

Likeable Strategy

  • Competition

    • Highest amount of sent text messages

    • Highest amount of data surfing

  • Voice SMS

    • Promotions

  • Self-Developed Phones

    • Instant Messaging, Chatting, Surfing

  • Sponsorship


Mobile data service proposal1

MOBILE DATA SERVICE PROPOSAL

TOPMY SDN. BHD.

THANK YOU