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MySQL Introduction to the MySQL products. Agenda. Company Overview Open Source & MySQL Momentum Why MySQL? MySQL OEM, Community & Enterprise offerings How to successfully sell MySQL Wrap-up. World’s most popular open source database Founded in 1995; operations in 30 countries

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Presentation Transcript
  • Company Overview
  • Open Source & MySQL Momentum
  • Why MySQL?
  • MySQL OEM, Community & Enterprise offerings
  • How to successfully sell MySQL
  • Wrap-up
mysql introduction
World’s most popular open source database

Founded in 1995; operations in 30 countries

Over 50,000 downloads/day

350 Employees

Part of the rapidly growing open source LAMP/SAMP/WAMP stack

Used by leading IT organizations to implement a modern scale-out architecture at 90% less cost

Bundled by 100’s of SW and HW companies

Dramatically reduces TCO of database management

Acquired by Sun Microsystems in January of 2008

MySQL Introduction
what is open source
What is Open Source?
  • It means that we provide a free version of our software (Community Edition) to the development community
    • The Community assures high quality and reliability
    • The Community offers input with regards to feature content
    • The Community can take “validated” products mainstream
  • It is licensed under General Public License (GPL)
    • End users can use it in development or production environments
    • End users can modify and change the code
    • They cannot redistribute the source code they have modified
    • They cannot embed our product into theirs and resell it (that requires a commercial license)
analyst mindshare
Analyst Mindshare

MySQL version 5.0 was released last fall and is the first release with full SQL compliance and the necessary functionality to support full applications. During the next several years, this DBMS will attract much attention and contend seriously with the other DBMS engines for application platform choice.” - Gartner

70% will use OS DBMS’s by end of 2008

“Besides having the largest mindshare in the industry, MySQL is well known for reliability, ease of use, and high performance.

MySQL has broad support for transactional applications and embedded databases. Many large enterprises run MySQL to support mission-critical, custom applications.” – Forrester.

coexistence and disruption strategy
Coexistence and Disruption Strategy
  • Large percentage of Oracle shops run MySQL
  • 52% plan to increase use of open source
  • 67% report cost savings as key factor
  • 28% report reduced vendor lock-in
  • Express editions have not slowed open source
from our users
From Our Users…





Ease of








…Cost is important, but it’s not everything.

mysql products
MySQL Products

* Note: Requires Sales Engineer involvement pre-quote

mysql enterprise subscriptions
MySQL Enterprise Subscriptions
  • There are four Enterprise subscription classification types, each with a different value proposition
    • Basic
    • Silver
    • Gold
    • Platinum
  • Each subscription type can be configured for various usages (each one has a unique part number and price)
    • Production
    • Development
    • Test/QA
    • Back-up
    • Master
    • Slave
    • Unlimited (available only in Gold and Platinum)
value prop of mysql enterprise
Value Prop of MySQL Enterprise
  • Platinum
  • Gold +
  • Consultative services included
  • Highest level of product support
  • Ensures Performance and Availability
  • Guards against unplanned schema change
  • Optimizes/Tunes
    • Custom Queries
    • Database Design
    • Custom Code
  • Gold
  • Silver +
  • Monitors and Optimizes Memory Usage
  • Faster support response
  • Ensures proper Replication configuration
  • Rapid Problem Resolution
  • (Hot Fix builds)

Value to Customer

  • Silver
  • Basic +
  • Monitors servers
  • Proactive Notifications
  • Expert Advice
  • Optimizes MySQL Configuration settings
  • Ensures Recoverability
  • Tightens Security
  • Extends Support
  • Basic
  • Enterprise Server
  • Ensures Uptime/Reliability
  • Regular Service Packs
  • Self-help Support
  • Production Support

Product Support Focus Only

Server Monitoring Focus

Replication Focus

Higher Performance Focus

how to successfully sell mysql enterprise
How to successfully sell MySQL Enterprise
  • Understand the end user’s environment
    • Ask developer’s if they would like to save $40-90k/database server
    • Identify the type and quantity of servers the database will reside on
    • Ask if they wish to lock in the subscription fee for a discount
    • Ask if high availability or performance is critical
  • Identify if they require training
  • Identify if they require services to implement or tune the DB