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HP Tweeting the Competition

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  1. HP Tweeting the Competition HP’s Tweeting Competition Shel Israel Writer. Speaker. Nice Guy

  2. What I do • Social Media Story teller • 400 people, 38 countries • Naked Conversations—marketing excess • Twitterville—marketing efficiency What I do • Social Media Story teller • 400 people, 38 countries • Naked Conversations—marketing excess • Twitterville—marketing efficiency

  3. Dell’s Two Avenues

  4. SWSX 07: Useless & Clueless • Flat Panels in Hallways • 2 Dell guys on 2 floors • Same conclusion. Different approaches SWSX 07: Useless & Clueless • Flat Panels in Hallways • 2 Dell guys on 2 floors • Same conclusion. Different approaches

  5. Avenue A: @DellOutlet 1st T’ville Store Coupons 800K followers $3 million Avenue A: @DellOutlet 1st T’ville Store Coupons 800K followers $3 million

  6. Avenue B @LionelatDell Came to talk Learned to listen Realtime feedback Avenue B @LionelatDell Came to talk Learned to listen Realtime feedback

  7. Neighborhoods @RichardatDell •Name@Dell •Talk your job •Engagement •150+ Tweeters Photo by Tim Llewellyn Neighborhoods @RichardatDell •Name@Dell •Talk your job •Engagement •150+ Tweeters Photo by Tim Llewellyn

  8. On IBM’s Edge @AdamClyde 1000+ Tweeters No sales or support Talk w/ each other Ideal for mobile w’force Reporters, not luminaries On IBM’s Edge @AdamClyde 1000+ Tweeters No sales or support Talk w/ each other Ideal for mobile w’force Reporters, not luminaries

  9. B2B in Twitterville • 1000s of examples • Closer to your ecosystem • Extremely efficient • Powerful listening tool • As diverse in app as telephone B2B in Twitterville • 1000s of examples • Closer to your ecosystem • Extremely efficient • Powerful listening tool • As diverse in app as telephone

  10. . Shel Israel Writer. Speaker. Nice Guy shelisrael1@gmail.com globalneighbourhoods.net Twitter: @shelisrael