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Age of Context - PowerPoint PPT Presentation


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My 1st prezo on Age of Context, my 1st new book-in-progress with Robert Scoble

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Age of Context


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    Presentation Transcript
    age of context

    Age of Context

    Age of Context Storm’s Coming Big 3 Conference Aug. 9, 2012

    5 forces of context mature sm web of all things

    5 Forces of Context• Mature SM• Web of all things• Mobile/wearable• Big Data• Digital mapping

    wearables freaky factor steve mann hands free

    Wearables• Freaky factor [Steve Mann]• Hands-free• Augmented Reality• Knows where & what

    marketing changes intention everyone is media

    Marketing Changes• Intention• Everyone is media• Smart notifications• Mass-micro media

    takeaways start of journey follow social s path

    Takeaways• Start of journey• Follow social’s path• Think ultra-personal• Use the 5 Forces 9

    shel israelshelisrael1@gmail comsocial media

    Shel Israelshelisrael1@gmail.comSocial Media: ShelIsraelForbes: The Social Beat