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Retrofitting Movements: A Pioneer’s Guide to Advancing Advocacy in a Networked World

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Retrofitting Movements: A Pioneer’s Guide to Advancing Advocacy in a Networked World Daniel Lee, Executive Director, Levi Strauss Foundation Heather McLeod Grant, Founder, McLeod Grant Advisors Abdi Soltani, Executive Director, American Civil Liberties Union – N. California.

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Retrofitting Movements: A Pioneer’s Guide to Advancing Advocacy in a Networked World
  • Daniel Lee, Executive Director, Levi Strauss Foundation
  • Heather McLeod Grant, Founder, McLeod Grant Advisors
  • Abdi Soltani, Executive Director, American Civil Liberties Union –
  • N. California
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Program Focus

Year-by-Year

  • Toolkit
  • Grants
  • Forums
  • Capacity-building
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Looking Back…
  • December 8, 2009: ACLU-NC Executive Director Application
  • Engagement: “From lobby days to the next phase of internet organizing, volunteers are critical to the success of the ACLU.”  
  • Reach: “Building capacity to protect civil liberties in the Central Valley.”  
  • Diversity: “People of color, young people, and the LGBT community must be three cornerstones of broadening the membership of the ACLU.”
  • Collaboration: “The ACLU affiliates in California have a tremendous responsibility to work together … for maximum impact on state and federal policy.”  
  • March 30, 2009 9:00 a.m.
  • Start the new job on Cesar Chavez Day!
  • September 24, 2009 9 a.m.
  • Meet with Merle Lawrence, Daniel Lee, and Lateefah Simon.
spending money to make friends
Ads start againSpending Money to Make Friends?

Increase to $20/day

Momentarily stop ads

miACLU Facebook page ads start ($10/day)

miACLU tour launches

lessons learned
Lessons Learned

People care

Networks matter

Ads work

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Discussion Themes

Leadership and Change Management

Collaboration and Movement Building

New Models of Philanthropy and Grantmaking

Social Media and Technology

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