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Using Social Media to Market IBA - Faculty of Computer Science

Using Social Media to Market IBA - Faculty of Computer Science. Social Computing Rabia Siddiqui Adiya Amjad Obaid Usmani Fatima Tufai l. Branding IBA FCS. Create a positive brand image in the minds of prospective students Develop a tagline “Educating to excel”

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Using Social Media to Market IBA - Faculty of Computer Science

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  1. Using Social Media to Market IBA - Faculty of Computer Science Social Computing RabiaSiddiqui AdiyaAmjad ObaidUsmani Fatima Tufail

  2. Branding IBA FCS • Create a positive brand image in the minds of prospective students • Develop a tagline • “Educating to excel” • Identify the target market • A-levels/Intermediate Students • Students planning to Masters in CS • Our aim is to make CS as a first choice of students

  3. Why choosing Facebook primarily to revive IBA FCS’s social media presence • Reach: All stakeholders who are on Facebook can connect to IBA FCS’s page. • Sharing Content: Sharing content on Facebook is the very simple and easy. • Awareness: Facebook can be a great resource for generating brand awareness for IBA FCS. Since Facebook is becoming popular amongst various age demographics and can be a create interception point for building relationship with students, faculty and alumnus.

  4. Students/ Alumnus & Faculty Engagement: By using Facebook applications can be a great way for communicating the events which take in IBA. • Drive Web Traffic: Facebook can act as a portal point for driving traffic to IBA FCS’s site and other online properties. • Exposure: Facebook enables to get the word out about offerings and services. • Direct Interaction

  5. Platform for students to interact & collaborate • Share small but important tips regarding programming. • Students can create a thread to discuss their problems. • Co-creation of ideas. • Interacting with students of different universities/institutes. • Talk about the final year projects with those alumnus who already have done it. • Display final year projects.

  6. User Interactivity through Social Media • Dedicated administrator who manages the page • Update it 3-5 times a day. • Content should be made in accordance with the target audience • Interestingly informative • Every query and comment should be addressed within 6 hours

  7. Our Strategy? • How to keep the page active • Consistent user participation • How to sustain the page

  8. Virtual Competitions • IBA FCS should hold a series of different virtual competitions every month ranging from big to small • Run a FCS blog: Users will be asked to run a blog on Computer science. The blog that is most active and has informative articles will get prize money up to PKR 50,000 and special recognition by IBA FCS. • Quiz Competition: FCS shall hold a series of quiz competition every week related to computer science. The winner of each competition shall get a book or gift voucher.

  9. Testimonials from Employers • Testimonials from employers will help build credibility of the department. • Would create more activity on the FCS page. HOW? Let me explain!

  10. Video Tour • Just plain photographs gives the real feel, but EXPERIENCE it through a Virtual Tour! • A walkthrough in the corridors of the IBA, the labs, libraries, auditoriums, offices, classrooms, activity centers, cafeteria – everything. • A virtual campus tour

  11. Interactive Games • Online interactive games by FCS students • Two types of games: • IBA related games • Entertainment Podcasts from Alumni • Create a series Alumni Podcasts of FCS Department • How their education is impacting their professional life greatly. • Interactive and interesting videos will serve as a testimony of IBA FCS Dept

  12. Webinars & Tutorials • Convenient channel to give knowledge. • May also have user interactions. • A useful tool for creating a good reputation.

  13. Online Advertisements • Online ads are cheap and effective. • An intelligent way to capture attention of your target market. • Ads would attract more people on the IBA FCS page. • These ads direct the users to the fan page so that you can interact with them easily.

  14. Comments Policy • Encourage the reader to comment, debate and even disagree • Convey a sense that all voices are heard, valued and equal members of the blog community • Outline comment ownership and liability. • Define what would be considered disrespectful

  15. State rules for how links will be treated • Define what would be considered spam • Set expectations for comments that will be edited or deleted

  16. Performance Monitoring of the Page • Number of fans • Monthly active fans • Number of comments made by the page • Comments and likes on those comments • Unprompted fan comments, plus their likes and subsequent comments

  17. Amount of negative comments and their likes • Amount of page views • Amount of tab views • Unsubscribers from the page • People who have hidden your pages stories from their newsfeed • Note & explain any peaks and troughs in numbers where possible (e.g. severe weather, time of the year etc)

  18. E-Vites to events • For all the society events of IBA like Alumni Dinner, Carnival, Bake Sale, Welcome, Farewell etc., there should be e-vites. They can be in scanned card format, through Facebook event pages and alike. Through this, it will come up more on the cyber space.

  19. Downloads for desktop & mobile devices • IBA logos, pictures, designs that students make, should be available for download for purposes like wallpapers and screensavers.

  20. Watch online – coronation, night matches, events… • Live streaming should be made available of all major events that take place, such as the IBLC, Carnival, night matches, farewells, welcomes, etc. • This will give an opportunity to all web users to really see how these events are like, and participate in them virtually.

  21. Videos on YouTube • IBA FCS should post the main events’ videos on YouTube for global reach. Also, students should post their personal fun-times events in college, with their friends and class mates.

  22. Photo galleries on Flick • Photograph albums should be created on Flickr that could be seen by the public. This would give them a concise visual experience of the campuses, main events etc.

  23. JazakAllah! 

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