Product and Company Overview

1. Product and Company Overview Rapid XML Web Services

2. Agenda • Challenges of Web Services • Why Rapid prototyping? • Steam XML Solution • Customers • Clear Methods Team • Features of the Water Language

3. XML Web Services Issues • Too complex – “a complexity crisis” • Too brittle • Too slow • Too insecure Tower of Babel

4. Implementation Challenges • Even “simple” Web appls are complex • integration of many systems and standards • cooperation of multiple departments • numerous languages and technologies • Requirements cannot be fully understood until system has been demonstrated • Changes late in life cycle are expensive

5. Why Prototype XML Web Services? • Understand requirements • Create working examples quickly • Demonstrate ROI • Lower cost of first mistakes • Benefits of UI prototyping well-known Overall faster implementation at lower cost

6. Steam XML Solution Simple, powerful XML Web Services prototyping environment • Interactive • Flexible • Familiar syntax – XML • Complex systems up and running fast

7. Rapid Prototyping With Steam XML • Prototypes are created within days • Prototypes are fully-functional • Complete user interface • Complete business logic, data connections • Data may be real or simulated • Allow “what if” to firm up requirements • Smooth step from prototype to implementation

8. Product Diagram XML Frameworks XML Industry Schema Steam XML IDE Steam XML Engine Tools Runtime Engine JVM / J2EE .NET CLR Other Open Language Open Syntax XML and

9. Code View Window Steam XML IDE Screen XML View Right-click options Object Inspector Window HTML Preview Double-click feature highlights expressions Program step control

10. Demo Let’s use Steam XML to rapidly prototype an example of your application needs…

11. Partners Customers "Water and Steam have allowed us to consolidate multiple code-generating layers into a single systems architecture that is powerful, adaptable and user-friendly." “The Living Center” interactive environment for Alzheimer’s patients. Integrators Steam benefit: 2 man-months vs. 2 man-years to develop US Air ForceJoint Synthetic Battlespace

12. Customer Examples • General Dynamics • After 2-day training course, built prototype for controlling and monitoring many remote simulations. • A software vendor • Developing a specification language for describing product variations to deploy on .NET without code generation. • MIT • Built a meta-simulator that integrated different methods to describe system architecture. Sophisticated decision model includes both graphical and textual representations.

13. From Prototyping to Production SOA Business Platform Flexible, secure, fast, and small Frameworks leveraging XML Web Services. Modeling and simulation. Data Integration. Also: Embedded XML WS Engine and custom vertical platforms for ISVs First step: Prototyping Platform

14. Management Team Mike Plusch, CEO and Co-founder 15+ years, MIT, Bowstreet, Digitas, Cendant Christopher Fry, Chief Scientist and Co-founder 25+ years, Bowstreet, MIT, Harlequin, BBN Joseph Ekman, VP Sales 20+ years, IBM, Sun, Ask Jeeves Bob Nilsson, VP Marketing 20+ years, Columbia, HP, Digital Equipment, MIT Advisors Michael Cusumano, Ph.D. MIT Professor Books: Platform Leadership, Microsoft Secrets Harvey and Paul Deitel Largest computer science textbook authors in the world Jason Bluming, Marketing Director, Microsoft Serial entrepreneur

15. Steam XML Summary Benefits • Rapidly prototype XML Web services, machine-to-machine interfaces • A language for XML • Working with XML becomes consistent and easy • Dynamically debug and modify systems • Speed development 10x to 50x

16. Water Language Features • Easy to use • XML/HTML-based syntax • Quick edit/run/debug cycles • Instant syntax checking • Powerful object system • Any object can be treated as a class or an instance (or both) • On-the-fly changing of the parent of an object to have dynamic inheritance • Multiple inheritance • Strong, flexible security • Capability-based security model • Simple yet effective in isolating programs running on a single JVM

17. Water Language Features, cont. • Maintainability features • Easily add arguments to methods • Add additional instance variables to already-created instances • Add methods to existing classes without requiring the class’s source code for recompiling • Flexible method calling • Optional parameters with default values • Arguments passed by keyword or position • Unlimited number of parameters via rest parameter • Content parameter for particularly large arguments • Execution kind settable per parameter, allowing different kinds of evaluation per argument including none • Type declaration is optional on per-parameter basis

18. Pricing • Steam XML IDE • Enterprise Edition $2995 • Steam XML Engine • Unlimited Steam Ports $5,000/CPU • Individual Client Steam Ports $25

19. Product Directions • X-Spec • Executable business specification language • More flexible and complete than BPEL • The specification becomes the executable • Water Pics • Graphical notation language more flexible and complete than UML • Pictorial representation of the Water language • Frameworks • Portals, workflow, content management • Designed for XML and Web services • Flexible, Service Oriented Architecture (SOA)