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Outreach Action Planning. “Merging Membership and Public Relations Plans”. What is an Outreach Action Plan (OAP). Membership, PR tool to set goals, measure progress A “roadmap” for recruiting, retaining members. Outreach Action Plan Goals. Reduce wandering, wrong turns

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Outreach action planning
Outreach Action Planning

“Merging Membership and

Public Relations Plans”

What is an outreach action plan oap
What is an Outreach Action Plan (OAP)

  • Membership, PR tool to set goals, measure progress

  • A “roadmap” for recruiting, retaining members

Outreach action plan goals
Outreach Action Plan Goals

  • Reduce wandering, wrong turns

  • Help provide maximum return with limited resources – volunteers, time, funds

  • Support recruiting and retention

  • Increase awareness and

    appreciation of NARFE

  • Support overall NARFE mission

When and how oap evolved
When and How OAP Evolved

  • WSFC Exec Board meeting discussions

  • 2012, decision to combine membership and PR plans into an OAP

  • Tri-Cities Chapter 1192 offered to draft a template

Today s goals
Today’s Goals

  • Have viable examples in hand

  • Simplify the process

  • All WSFC chapters have an OAP by CY 2014

  • Have a mechanism for sharing ideas and suggestions for future plans

Public relations matching funds
Public Relations Matching Funds

  • WSFC public relations may pay up to 50%

    for pre-approved expenses

  • NARFE may pay up to 50% for requests

    pre-approved by WSFC president

Forward planning
Forward Planning

  • Who should participate

  • How far ahead should we plan

  • What do we need for the task

Who should participate
Who should participate

  • Chapter officers

  • Chapter membership chair/team

  • Chapter public relations chair

How far ahead should we plan
How far ahead should we plan

  • Yearly?

  • Quarterly?

  • By event?

  • Other?

What do we need for the task
What do we need for the task

  • People

  • Material

  • Training

  • Coordination with others

  • Agency or other permissions

Draft a plan key points
Draft a plan – Key points

  • Keep it simple – “KISS” principle

  • Be realistic – you cannot do it all

  • Consider the Federation staff

  • Know your resources – volunteers, time, finances

Outline action plan packet
Outline Action Plan Packet

  • References handout

  • President Joe Beaudoin“Dear Federal Colleague” letter

  • Federation Reporter (May, June, July 2013)

  • Recruiting & Retention Journal (May 2013)

  • Guidelines, including for matching funds

  • F-10, Appendix C, Membership Action Plan

  • Sample WSFC Plans

Ladies gentlemen
Ladies, Gentlemen