WHOLE FOODS MARKET CASE STUDY. By: Beth Anders Victoria Fields Jesus Tovar. OVERVIEW OF WHOLE FOODS. SWOT ANALYSIS WHOLE FOODS MARKET. WEAKNESSES *US government supports corn growers, but not organic farmers *small number of organic farmers, hard to meet needs.
By:Beth AndersVictoria FieldsJesus Tovar
*US government supports corn growers, but not organic farmers
*small number of organic farmers, hard to meet needs
THREATS*other supermarkets expanding their organic food choices*economic downturn means less money being spent.
*started from ground up with 19 people
*large customized stores
*continual increase of revenue
*nationally known organic food store
*has a hip image to attract younger crowds
OPPORTUNITIES*hype right now is to eat healthy*free rewards cards and promotions*building their own brand identity*buying local so people will pay more to support local producers
Whole Foods believes that their vision of the future is going to be shared by many other people and organizations, and health institutions through out the world as the message of living a healthy lifestyle grows. Whole foods welcomes everyone to join in their vision in making lasting changes within yourself and those around the world by getting educated and participating in a healthy lifestyle.
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