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Kazunari YOKOYAMA(NARO)

APAN2007. Format-less, interactive and worldwide traceability system can be constructed just with GPS mobile-phone/Email-network. Kazunari YOKOYAMA(NARO). An Inconvenient Truth in 2006 (1). One hundred millions of refugees!. An Inconvenient Truth in 2006 (2). Subsidy 240,000,000yen was

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Kazunari YOKOYAMA(NARO)

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  1. APAN2007 Format-less, interactive and worldwide traceability system can be constructed just with GPS mobile-phone/Email-network Kazunari YOKOYAMA(NARO)

  2. An Inconvenient Truth in 2006 (1) One hundred millions of refugees!

  3. An Inconvenient Truth in 2006 (2) Subsidy 240,000,000yen was Waste money Subsidy 50,000,000yen was Deadlocked in 5 months Fig.1 Asahi Newspaper 2006/9/16 Fig.2 Asahi Newspaper 2006/9/25 No, it is a technological issue! Because, The system was Traceable but Too hard to use!

  4. An Inconvenient Truth in 2007 Yes, it is a moral issue too! A big food company has continued dishonest handling of information and their products, meat itself for more than 20 years. From moral to nature

  5. Conclusion 1) System must encourage farmer. 2) System must be enjoyable for consumer. 3) System must be reasonable even for the small and middle size enterprise. 4) System must be flexible and profit generating for retailer. 5) System must be simple and transparent for all.

  6. User (Farmer) conscious system! Internet System composition WEB searching Web server Internet connect Mobile phone Voice modem Voice recording Public telephone network

  7. Still image of just harvested potato tuber take by farmer Farmer on-site A farmer who input on-site and real-time data about growth of wheat from his field with a cellular phone (Nihon Keizai Shinbun) cyfars@yahoo.co.jp Data input by web browser Mail box for data broker. potate42 09120001.jpg Input data into appropriate record by analysis of data structure deliminated by “,” Memuro, harvested, Toyoshiro cv. GPS info:XX:YY:ZZ サイファーズダイアリー Quick and smart data input by “SHAMAIL” On-site and real-time data input using the camera equipped mobile phone. Still and moving images, voice and sound, and even GPS pointing information can be included in the SHAMAIL 5

  8. Farming DATA piles of the CYFARS from 2001-2007

  9. The CYFARS are already eating IT fruits!

  10. Connection with cellular phone GPS,“Cyfars navi” Disclosure image of farmers 2D information Zenkoku Nougyou Shinbun Tracking data of wheat harvesters On July 29, 2003 2003/8/29 Different color dot refers different cellular phone

  11. EURO-JAPAN GEO-traceability for a tourist

  12. GEO Traceability constructed just of GPS mobile phone and the Google earth

  13. GEO Traceability constructed just of GPS mobile phone and the Google earth

  14. Sharing and accumulation of product information It’s safe! Production It’s cool! Input distribution I. Distribution It’s clean! Input processing I. Processing It’s fresh! Quality and quantity drive consumption Input retailing I. Retailing Checking I. It’s delicious! Consumption Input consumption I. Data Base managing I. totally from production to consumption

  15. Big question in Standardization of Format • Which code is the STANDERD code? • Which system is STANSERD system? • … • …… • Endless question…

  16. Processing Distribution Retailing Consumption Format-less linkage database system: “P-TCPII/C” ID code-A ID code-C ID code-D ID code-B Production We don’t need to construct universal format of ID code! Database of Connection ID code-A ↓ID code-B Date/quantity Comment ID code-B ↓ ID code-C Date/quantity Comment ID code-C ↓ ID code-D Date/quantity Comment

  17. Chain structure of DATA in the CYFARS TRACE and the PENTAX P-TCPII Traceability system

  18. P-TCPsystem-II /c TRACE APPLICATION

  19. Universal code through over all steps Produce Transport Process Retail Chain structure code generated each step Produce Transport Process Retail Code in each step is Reusable

  20. Trace back

  21. Trace forward

  22. Trace forward

  23. Standard and central control system is like Tower of Babel？ Can you imagine to use VISA card for subway ticket system？

  24. Format-less is just like the Internet world! We can connect information pass without whole topology of the network.

  25. Processing Distribution Retailing Consumption Let’s test joint traceability system with “P-TCPII/C” ID code-A ID code-C ID code-D ID code-B Production We don’t need to construct universal format of ID code! Database of Connection ID code-A ↓ID code-B Date/quantity Comment ID code-B ↓ ID code-C Date/quantity Comment ID code-C ↓ ID code-D Date/quantity Comment

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