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Collaborating with Community Partners on Instructional Videos Dr. Gretchen M. Richards Dr. Stacey Mann Department of Emergency Management Jacksonville State University
Today’s Agenda • The Story • Networking • Building Trust • Collaborating • Planning • The Shoot • Student Projects • The Exercise
The Story • Department’s vision • Stacey’s vision • Gretchen’s arrival • Coalition needs • Coming together
Networking • Before collaboration begins, networking with agencies, organizations, and others is key • Attend association meetings • Jot down individual’s names, titles, and any stories or issues they contributed to the meeting
Trust • Research the topic and the story before approaching the individual • News footage • Newspaper and magazine articles • Request a meeting • Know the information • Have a list of questions • Ask if they are interested in participating in an instructional video
Collaborate • Let the participant tell you their story—this is not Hollywood • Design the questions on the video to guide the story • Give structure and insight for the student by discussing how their story fits into the course(s) you are shooting the video for • Ask for photos and video for the background
Planning • Show the video shoot layout before the day of the shoot, which contains: • Questions they will be asked • Time allotted for each section • Inform them they will need to provide a 30 second or less on their role and background experience • Names and titles of the participants • Opening and closing statements by the moderator • Be open to criticism and changes • Review your video shoot checklist
The Video Shoot • Have a few refreshments on hand • Test lighting, sound, and cameras to participant placement • Have a casual conversation to place them at ease • Run through the script once or twice before the shoot • Shoot according to the time on the video plan • Have a timekeeper with red, yellow, and green cards to signal when to speak, wrap up and stop each segment.
Video Shoot Layout Sheet • Should include: • Names and titles of participants • Time allotted for each segment and total video time • Props needed or provided by participants • Questions asked for each segment • Introduction and closing statements made by moderator
Video Sheet Checklist • Checklist should be tasks that are segmented by: • Prior to day of shoot • Accomplished before participant arrival • During shoot • After the shoot • Required steps to publish the videos
Sample Video • https://dl.dropboxusercontent.com/u/2828726/Emergency%20Management_1.mov • (Video to be embedded)
EM 321 Disaster Mitigation and Preparedness • Semester undergraduate group project • Stage 1: Identify mitigation or preparedness topic for a social marketing campaign (SMC) • Stage 2: Follow 7 step social marketing plan in Natural Hazard Mitigation (Jerolleman & Kiefer, 2013) • Stage 3: Develop 30 second SMC video • Stage 4: Finalize and submit plan and video
EM 371 Public Administration, Policy, and Emergency Management • Semester project • Stage 1: Identify and contact public administrator • Stage 2: Create question guide • Stage 3: Meet with public administrator for interview • Stage 4: Finalize and submit video
Sample Video – LaToya Colston • Video to be embedded
Wrap-Up & Discussion • What areas do you believe would be applicable to this project? • What elements would you want to see in a video? Panel? Q&A? Lecture? • What additional information would be helpful to you and your organization? • Other questions & comments