Pitch Presentation Business with the Base of the Pyramid University of San Diego – Fall Semester 2012 Prof. Patric

1. Pitch Presentation Business withthe Base ofthePyramid University of San Diego – Fall Semester 2012 Prof. Patricia Marquez Jennifer Knotowicz, Kimberly Ziesemer, Hongfeng Pi, Laszlo Jacobi

2. The Problem • Los Angeles, CA • Literacy rate for students in grades 2 through 11 of 48% • High school graduation rate of 67% • 30% of young people (16-19) searching for a job are unemployed • 11.2% overall unemployment rate (national average: 8.3%) • Increasing importance of IT know-how both for application and professional everyday life • How can we help to improve unemployment and low literacy rates, especially for young and destitute people? Source: http://www.neontommy.com/news/2011/12/tough-jobs-climate-hits-los-angeles-intercity-neighborhoods-hardest

3. Technology Information Employment The Idea • 25-35 Work Stations w/ Internet Access • Laptop Rental & IT Support • Sales of computers, USBs, etc. • Printing/Copying • Professional Software (e.g. MS Office, SPSS) • Educational Programs (e.g. Rosetta Stone) • Seminars • CareerFairs • Seminars andCourses on Career-RelatedIssues • Certificationand Company Collaboration Programs Wired – The computer and internet resource center, providing access to technology, information, and employment at an affordable price

4. How it works • Location: • 5051 East 3rd Street • Low-incomearea • Low literacy rate • High unemployment rate Accessibility Acceptability OpeningHours: Tuesday-Saturday 10 am – 7 pmforpublicuse 7 pm – 9 pmforcareerseminars Mondaysonlyforseminars Availability Rates andacceptedmethodsofpayment: Internet usage: $1/hr Access to all programsandseminars: $25/mth Printing/copying: $0,05/page Laptop rental: $10/day Payment bydebit/creditcardorprepaid membershipcard Affordability

5. At a glance Extending the service of usual internet cafés buy helping unemployed people to improve their career perspectives What is our innovation? Young, destitute people aged 16-19 in search for a job Who gains the most? Who pays? Starting capital: $25,000. 501(c)(3) status allows for donations of corporate and private donors; government and state grants; SBA loan Helping low-income and unemployed persons to become more marketable, educated and eventually solving unemployment issues What is our success? How can we help? Addressing the four A‘s by being in the right location, having low prices, long office hours, and customized services

6. Join us on Facebook and make your future work! http://www.facebook.com/pages/Wired-Making-Your-Future-Work/496827220348725#!/pages/Wired-Making-Your-Future-Work/496827220348725

7. Wearelookingforwardtoyourquestions! Jennifer Knotowicz, Kimberly Ziesemer, Hongfeng Pi, Laszlo Jacobi

8. Backup

9. Unemployment Rate in Los Angeles Source: http://research.stlouisfed.org/fred2/series/LOSA106URN, 2012.

10. Financingthe Project Grants Private donations (monetary or equipment) Corporate sponsoring Loan (Small Business Administration loan) Partnerships with local organizations $500……………Certificationsandpermits $2,600…………Furniture $500……………Main server $6,000…………Laptops $700/mth……Rent $3,846/mth…Full-time employee $3,240/mth…Twopart-time employees $1,000/mth…Utilities Status as 501(c)(3) organization allows for donations from corporate sponsors and private donors; additional funds through state and local government grants and an SBA loan