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Pitch Presentation Business with the Base of the Pyramid University of San Diego – Fall Semester 2012 Prof. Patr PowerPoint Presentation
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Pitch Presentation Business with the Base of the Pyramid University of San Diego – Fall Semester 2012 Prof. Patricia Marquez Jennifer Knotowicz , Kimberly Ziesemer , Hongfeng Pi, Laszlo Jacobi. The Problem . Los Angeles, CA

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slide1

Pitch Presentation

Business withthe Base ofthePyramid

University of San Diego – Fall Semester 2012

Prof. Patricia Marquez

Jennifer Knotowicz, Kimberly Ziesemer, Hongfeng Pi, Laszlo Jacobi

slide2

The Problem

  • Los Angeles, CA
  • Literacy rate for students in grades 2 through 11 of 48%
  • High school graduation rate of 67%
  • 30% of young people (16-19) searching for a job are unemployed
  • 11.2% overall unemployment rate (national average: 8.3%)
  • Increasing importance of IT know-how both for application and professional everyday life
  • How can we help to improve unemployment and low literacy rates, especially for young and destitute people?

Source: http://www.neontommy.com/news/2011/12/tough-jobs-climate-hits-los-angeles-intercity-neighborhoods-hardest

slide3

Technology

Information

Employment

The Idea

  • 25-35 Work Stations w/ Internet Access
  • Laptop Rental & IT Support
  • Sales of computers, USBs, etc.
  • Printing/Copying
  • Professional Software (e.g. MS Office, SPSS)
  • Educational Programs (e.g. Rosetta Stone)
  • Seminars
  • CareerFairs
  • Seminars andCourses on Career-RelatedIssues
  • Certificationand Company Collaboration Programs

Wired – The computer and internet resource center, providing access to technology, information, and employment at an affordable price

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How it works

  • Location:
  • 5051 East 3rd Street
  • Low-incomearea
  • Low literacy rate
  • High unemployment rate

Accessibility

Acceptability

OpeningHours:

Tuesday-Saturday

10 am – 7 pmforpublicuse

7 pm – 9 pmforcareerseminars

Mondaysonlyforseminars

Availability

Rates andacceptedmethodsofpayment:

Internet usage: $1/hr

Access to all programsandseminars: $25/mth

Printing/copying: $0,05/page

Laptop rental: $10/day

Payment bydebit/creditcardorprepaid

membershipcard

Affordability

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At a glance

Extending the service of usual internet cafés buy helping unemployed people to improve their career perspectives

What is our innovation?

Young, destitute people aged 16-19 in search for a job

Who gains the most?

Who pays?

Starting capital: $25,000.

501(c)(3) status allows for donations of corporate and private donors; government and state grants; SBA loan

Helping low-income and unemployed persons to become more marketable, educated and eventually solving unemployment issues

What is our success?

How can we help?

Addressing the four A‘s by being in the right location, having low prices, long office hours, and customized services

slide6

Join us on Facebook and make your future work!

http://www.facebook.com/pages/Wired-Making-Your-Future-Work/496827220348725#!/pages/Wired-Making-Your-Future-Work/496827220348725

slide7

Wearelookingforwardtoyourquestions!

Jennifer Knotowicz, Kimberly Ziesemer,

Hongfeng Pi, Laszlo Jacobi

slide9

Unemployment Rate in Los Angeles

Source: http://research.stlouisfed.org/fred2/series/LOSA106URN, 2012.

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Financingthe Project

Grants

Private donations (monetary or equipment)

Corporate sponsoring

Loan (Small Business Administration loan)

Partnerships with local organizations

$500……………Certificationsandpermits

$2,600…………Furniture

$500……………Main server

$6,000…………Laptops

$700/mth……Rent

$3,846/mth…Full-time employee

$3,240/mth…Twopart-time employees

$1,000/mth…Utilities

Status as 501(c)(3) organization allows for donations from corporate sponsors and private donors; additional funds through state and local government grants and an SBA loan