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William Shakespeare, born April 23, 1564 ( est )

Happy Birthday!!. William Shakespeare, born April 23, 1564 ( est ). Review: Redefinition of Traditional Media Models. Gain insight into the balance between traditional and new media marketing models, and how to make them work together for your business.

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William Shakespeare, born April 23, 1564 ( est )

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  1. Happy Birthday!! William Shakespeare, born April 23, 1564 (est)

  2. Review: Redefinition of Traditional Media Models Gain insight into the balance between traditional and new media marketing models, and how to make them work together for your business. http://learn.hootsuite.com/webinar/todd-defren-media-models Note: This video is only publicly available for a few days.

  3. Local Search What is it? How do we do it?

  4. Hyper-Local Shopping • Get products and services you like • From people who are your neighbors • Support the local economy

  5. Local Search 2 Billion queries a month (in the US!) have local intent.This doesn’t even count mobile search queries.

  6. How to Get Found in Local Search • Claim your listings • Reviews and ratings • Facebook

  7. Claim Your Listings Resource: SigmaWebMarketing.com/blog, click on “small business” under Topics

  8. Do Local Listings Make a Difference? Let’s find a CPA in Goodyear . . . https://www.google.com/search?rlz=1C1LEND_enUS477US477&aq=f&sourceid=chrome&ie=UTF-8&q=cpa+in+goodyear+az

  9. Service Providers & Professionals

  10. Claim a Listing Let’s get Sigma Web Marketing listed on Google Places . . . http://getlisted.org/snapshot.aspx?eqs=Sigma+Web+Marketing&z=86314

  11. Reviews Thomas S Holly CPA PLLC

  12. How to Get Found in Local Search • Claim your listings • Reviews and ratings • Facebook

  13. What is Facebook Places?

  14. Listings & Reviews • An important part of local marketing • Easy for the business owners to do • Note that some reviews require validation by phone! • Reviews have become a type of social media all their own • Look for other places to get listed in your community • Chamber of Commerce • City directories • CraigsList.com • AZCentral • Etc.

  15. Resources • A Look at Important Local Business Listing Attributes • Where to Get Citations to Improve Your Local Search Engine Rankings • Managing and Improving Your Business's Reputation Online • All available at GetListed.org/resources

  16. How’s your Tumblr blogcoming along? • Start blogging • Add resources • Add notes about “simple” things like ‘site:domain.com keywords’ and other Google search tips http://www.recswusa.org/site_uploads/program/321/HurleyGoogleStuff.pdf

  17. Upcoming Topics 5/2: How to create a social media plan 5/9: Mobile marketing for local business 5/16: Reporting results – are we winning? 5/23: Ethics & social responsibility All aboard the inbound marketing train!

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