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Social marketing study

Social marketing study. Questionnaire.

shaeleigh-kemp
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Social marketing study

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  1. Social marketing study Questionnaire

  2. One of the activities planned in the Comenius Multilateral Project "We promote our region and country-Europe Young creates a new lifestyle" (2010-2012)involved conducting a survey regarding social marketing. Our school students participated in this survey.

  3. Data on respondents • One hundred students participated in this survey:10 pupils are aged 15 years, the remaining 90 students aged 16-19. 39 boys and 61 girls participated. Most knew the term "social marketing“. All had been explained the term. (”Social marketing is utilization of marketing principles to influence human behavior in order to improve health or benefit society non-profit), for example: "Do not drink alcohol!” )

  4. The applicants • Questionnaires were applied by comenius project participants on 27-29 April 2011.

  5. 1.Age/Sex of the students participated in this survey

  6. 2.Do you know the meaning of social marketing?

  7. 3. These types of campaigns can change the behavior of adolescents?

  8. Remarks The answers are observed pupils' confidence in the beneficial effects of these social marketing campaigns.

  9. 4. What a teenager can be persuaded to change their behavior through the social marketing campaigns?

  10. Remarks • The opinions about register to address behavioral problems in social marketing campaigns are divided.

  11. 5. What kind of person should appear in social marketing campaigns?

  12. Remarks • I think it was more relevant answer to this question if friends and parents would have separate sections.

  13. 6. What is the best way for social marketing campaigns for teenagers?

  14. Remarks • It notes that, traditional methods have no impact (newspapers, magazines, pamphlets), among adolescents; they are preferred modern ways of communication: Internet and television.

  15. 7. In your opinion, what are the most important topics of social marketing? Choose three topics!

  16. Remarks • The options of our students have several explanations: • - Optional courses are taught in our school: Drugs, Sex education, Health Education, students are therefore subject to the importance of these issues; • -Our high school students, guided by teachers of biology, marked for many years, through contests, Anti-AIDS Day; • The age makes them to be concerned about the fate of children;

  17. 8. Have you ever taken part in one of the following social marketing campaigns?

  18. Remarks • These options reflect the concerns of the Romanian school for some issues of social marketing and leaving others in the background.

  19. 9. What do you think about prevention/ social marketing campaigns?

  20. Remarks • The responses to this question is logically correlated with the question of confidence in the beneficial effects of social marketing campaigns.

  21. 10 Appoint several social campaigns that are popular in your country!

  22. Remarks • The rating obtained show the Romanian realities, it is because the knowledge and growing concerns in our school, but also in the Romanian media.

  23. Comenius project participants inmay 2011 High School “Aurel Rainu” Fieni

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