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California DECA There’s a New Sheriff in Town. Membership Campaign Objectives: Increase Membership to 2,800 Recruit 10 New Chapters Support/Mentor New & Existing Chapters. California DECA Historical Perspective. California DECA Historical Perspective. Increase Membership to 2,800.

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california deca there s a new sheriff in town

California DECAThere’s a New Sheriff in Town

Membership Campaign Objectives:

Increase Membership to 2,800

Recruit 10 New Chapters

Support/Mentor New & Existing Chapters

california deca membership increase plan

California DECAMembership Increase Plan

Promotional Campaign

Email blast to chapters to kick off

Website/Facebook/Twitter Updates

State Officer Team Involvement

President’s Council

Chapter Visits

DECA Week

Chapter Calls

california deca membership increase plan7

California DECAMembership Increase Plan

Integrate Thermometer

Website

Presentations at Conferences

Membership Recruitment Competition

Weekly emails to chapters

Page on Website with counts and updates

Tweets sent out as chapters submit membership

california deca membership increase plan8

California DECAMembership Increase Plan

Discussion at Fall LDC’s

Recognize chapters with highest numbers to date.

Continue to encourage/promote participation

Update at LA Experience

Final Push at District CDC’s

Recognize chapters with highest numbers to date and largest increase over previous year

Continue to encourage/promote participation

california deca membership increase plan9

California DECAMembership Increase Plan

Incentive Plan

Qualification for Grant Funding for Chapter

Additional Opportunities for ICDC

Chapter Recognition w/Plaque at SCDC for Total Membership & Percentage Membership

Advisor Recognition w/Gift Cards at SCDC Advisor Meeting for Total Membership & Percentage Membership

california deca membership increase plan11

California DECAMembership Increase Plan

Additional Recognition for Top Chapters

Future Horizons

State Website

Facebook

Twitter

Email to Chapters

Bragging Rights for Top Chapters

california deca chapter increase plan

California DECAChapter Increase Plan

Outreach Plan

Follow up on “Hot Prospects” list

Phone Calls

Emails

Officer Visits

Invitations to Conferences

Assign Advisor Champions

california deca chapter increase plan13

California DECAChapter Increase Plan

Motivate Current Chapters to Recruit

Chapter Bounty Program

Recognize Recruiting Chapters at SCDC

Recognize Recruiting Advisors at Advisor Meeting at State CDC

california deca chapter increase plan15

California DECAChapter Increase Plan

Direct State Officers to Recruit New Chapters

New position: Vice President of Membership Development

Follow up on Program of Work

Train/Prepare officers to recruit

State Officer team conference calls to check in and assess

california deca chapter increase plan16

California DECAChapter Increase Plan

Reach out to “Cold Prospects” list

Drip marketing campaign to cold prospects list

Series of three postcards mailed to this list over the course of three months

Review list to identify “Key Prospects”

Key prospects will receive a follow up call

Train/Prepare Officers to follow up

slide17

Mentor/Support

Current Chapters

california deca mentoring support of chapters

California DECAMentoring/Support of Chapters

Mentoring Plan

Identify current advisors who will serve as mentors

Train Advisor Mentors at LDC’s

Develop outline for mentors including:

Expectations

Checklist

Calendar

california deca mentoring support of chapters19

California DECAMentoring/Support of Chapters

Mentoring Plan

Pair up advisor mentors with new advisors

Follow up with advisor mentors

Encourage them to report back on results

Call to check-in

Review Mentor Program

Identify strengths/weaknesses

Make improvements

california deca there s a new sheriff in town20

California DECAThere’s a New Sheriff in Town

Membership Campaign Objectives:

Increase Membership to 2,800

Recruit 10 New Chapters

Support/Mentor New & Existing Chapters