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Maximizing Profit and Efficiency in Marketing and Operations Management

Learn about the purpose of marketing and operations management, including the marketing mix, pricing strategies, market segmentation, and workforce performance. Discover effective budgeting, cash flow management, and strategies for improving profit. Explore key topics such as place, promotion, product life cycle, and customer service to boost business success.

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Maximizing Profit and Efficiency in Marketing and Operations Management

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Presentation Transcript

  1. Unit 2 in an hour Yeeeeeeeeeeehaaaaaaaaa!!

  2. Marketing Operations Management People in Business Finance

  3. Purpose of Marketing

  4. Marketing Mix

  5. Product: Boston Matrix Product Life Cycle USP

  6. Mass Market Niche Market

  7. Market Share

  8. Promotion: Branding Merchandising PR direct selling

  9. Pricing strategy: Skimming Penetration

  10. Strategy: Price Leaders Price takers

  11. Pricing tactics: Psychological Pricing Loss Leader

  12. Price Elasticity Of Demand

  13. Place: Choosing Distribution Types of dist.

  14. Market conditions Degree of Competition

  15. Capacity Utilisation

  16. Labour Productivity

  17. Labour Turnover

  18. Quality Assurance Quality Control

  19. Sub-contracting Overtime Rationalisation

  20. Total Quality Management

  21. Unit costs

  22. Customer Service Meeting Demand

  23. Working with Suppliers

  24. Technology In Operations

  25. Organisational Structure Job Roles (????)

  26. Hierarchy Span of control Delegation Communication

  27. Workforce Performance (see earlier!)

  28. Recruitment: Identifying Vacancy to Receiving applications

  29. Recruitment: Job description Job specification

  30. Selection: Interview Assessment Tests

  31. Training: On and off job induction

  32. Developing Your workforce…

  33. Motivation Empowerment Job design Job enrichment Job enlargement

  34. Budgets: Calculate Benefits drawbacks

  35. Variance Analysis To help decisions

  36. Cash flow: Causes of problems

  37. Cash flow: Improving – Overdraft S & L; Factoring etc.

  38. Measure profit: Net profit Return on capital

  39. How to Improve profit (costs down Prices up)

  40. Difference Between Cash and Profit

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