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Picking The Right Networks and Tools for the Job

Picking The Right Networks and Tools for the Job. Have you ever Googled yourself?. Search Engine Optimization. Ad Words Links matter Multi-media matters How not to do SEO. How do people find a business?. WebPro News, 2008. The OLD Way. Yellow pages Lawyer pages. What about blogs?.

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Picking The Right Networks and Tools for the Job

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  1. Picking The Right Networksand Tools for the Job

  2. Have you ever Googled yourself?

  3. Search Engine Optimization Ad Words Links matter Multi-media matters How not to do SEO...

  4. How do people find a business? WebPro News, 2008

  5. The OLD Way Yellow pages Lawyer pages

  6. What about blogs? Over 50 Million Blogs Less than 5,000 law blogs

  7. Anatomy of a Blog • Posts • Comments • The Blogosphere Blogs

  8. BLOG Your Blog is Your Home Base Traditional Marketing PUBLICITY

  9. Anatomy of a Blog Posts Comments Trackbacks Embeds Tags & Categories

  10. Posts Posts Embeds Share Tags Anatomy of a Blog Comments Trackbacks

  11. Posts Length: 400 words. Frequency: one a week min. Ask questions of your imagined audience & encourage comments. Style: Find your own but find one that fits the format. Use images. Content: Something you can write about for the next year! Lists!

  12. Comments Are generally good! Reply positively to respondents. Assume positive intent. Two scenarios: negative critics & spammers. Comments as a indicator of your blog's health... ...but no comments does not equal no readers!

  13. The Blogosphere – no blog is an island http://datamining.typepad.com/data_mining/2007/01/the_blogosphere.html

  14. The Blogosphere Find 10 people whose writing you respect.

  15. The Blogosphere Find 10 people whose writing you respect. Say something intelligent on their blog when the opportunity arises. No spam!

  16. The Blogosphere Find 10 people whose writing you respect. Say something intelligent on their blog when the opportunity arises. No spam! Keep track on the conversation using RSS or email alerts.

  17. Blogging Platforms

  18. How can you use blogging?

  19. 60 million registered users • “Facebook with a tie” • One of several online networks • 875k users in Australia

  20. Virtual Rolodex • Recommendations • Introductions • Intelligence LinkedIn

  21. Virtual Rolodex

  22. Recommendations

  23. Recommendations Looks good... ...but treat with care. Potential clients often want to talk to referees privately for $$$ contracts.

  24. Introductions

  25. Introductions One degree of separation is feasible but unlikely to work for contacts further away. Standard rules of networking apply – what can you do for your contact?

  26. Email Import

  27. Intelligence

  28. How can you use social networks?

  29. Slideshare & Slidecasts • Audio & Podcasts • Video & YouTube Presentations, Audio & Video

  30. Slideshare

  31. Podcasts

  32. Slidecasts

  33. Video

  34. Multi-media Tips All: Keep it as short as possible! Slideshare: Slides should make sense by themselves. Audio: Get a good mike. Use compression on final files. Video: Harder to do well. Keep simple. Lighting & editing requires experts.

  35. How can you use multi-media?

  36. Analytics

  37. Content is King • Articles • Alerts • Podcasts • Webinars • Conference panels • Power points • Video Links or URL’s

  38. Shrink the Link

  39. Download free at tweetdeck.com

  40. Create search columns

  41. Search relevant topics

  42. Monitor conversations

  43. Share Later- hootsuite.com • Schedule your tweets • Get back to work

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