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MAGAZINESCANADA.CA

Health & beauty magazines hold the key to reaching and influencing women like no other medium. Magazine readers are proven to shop in the right channels, spend more on beauty products, and take action post-ad exposure, making them valuable consumers. Statistics from PMB and StarchMetrix reveal the significant impact of magazine ads on purchase decisions in the health & beauty category.

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MAGAZINESCANADA.CA

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  1. HEALTH and BEAUTY No medium reaches women like magazines. Magazine readers shop in the right channels, spend more on health & beauty products and actively take action after seeing magazine ads: 64% take at least one action while 40% take purchase actions. Magazines and the web reach women like no other media Source: PMB, Fall 2013: Base A18+, Heaviest quintiles (1 & 2) 27% net Impact Actions(% positively impacted by the ad or recommended the product) 23% net Reference Actions (% actively seeking more info about the advertised product) 38% net Purchase Actions (% purchased or considering purchase of the advertised product) Magazine readers are heavy spenders on health & beauty products Magazine readers shop in typical health & beauty channels 63% of Magazines readers take action after seeing a health/beauty ad Source: PMB, Fall 2013: A18+, Heaviest quintiles (1 & 2) Source: PMB, Fall 2013: A18+, Heaviest quintiles (1 & 2) Source: StarchMetrix Canada – Health & Beauty Category, April 2012 to March 2013 * Actions based on respondents who noted ads Magazine media make the connection with health & beauty purchasers. MAGAZINESCANADA.CA

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