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MAGAZINESCANADA.CA

HEALTH and BEAUTY. No medium reaches women like magazines. Magazine readers shop in the right channels, spend more on health & beauty products and actively take action after seeing magazine ads: 64% take at least one action while 40% take purchase actions.

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MAGAZINESCANADA.CA

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  1. HEALTH and BEAUTY No medium reaches women like magazines. Magazine readers shop in the right channels, spend more on health & beauty products and actively take action after seeing magazine ads: 64% take at least one action while 40% take purchase actions. Magazines and the web reach women like no other media Source: PMB, Fall 2013: Base A18+, Heaviest quintiles (1 & 2) 27% net Impact Actions(% positively impacted by the ad or recommended the product) 23% net Reference Actions (% actively seeking more info about the advertised product) 38% net Purchase Actions (% purchased or considering purchase of the advertised product) Magazine readers are heavy spenders on health & beauty products Magazine readers shop in typical health & beauty channels 63% of Magazines readers take action after seeing a health/beauty ad Source: PMB, Fall 2013: A18+, Heaviest quintiles (1 & 2) Source: PMB, Fall 2013: A18+, Heaviest quintiles (1 & 2) Source: StarchMetrix Canada – Health & Beauty Category, April 2012 to March 2013 * Actions based on respondents who noted ads Magazine media make the connection with health & beauty purchasers. MAGAZINESCANADA.CA

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