slide1 n.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
MAGAZINESCANADA.CA PowerPoint Presentation
Download Presentation
MAGAZINESCANADA.CA

Loading in 2 Seconds...

play fullscreen
1 / 3

MAGAZINESCANADA.CA - PowerPoint PPT Presentation


  • 73 Views
  • Uploaded on

DRUGS and REMEDIES. Magazine media readers regularly visit drug stores. They use a wide variety of drug and remedy products. Plus, magazine readers actively take action after seeing d rug/remedy ads: 62% take at least one action while 32% take purchase actions.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'MAGAZINESCANADA.CA' - mea


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
slide2

DRUGS and REMEDIES

Magazine media readers regularly visit drug stores. They use a wide variety of drug and remedy products. Plus, magazinereadersactively take action after seeing drug/remedy ads: 62% take at least one action while 32% take purchase actions.

Magazine readers visit drug stores regularly

Magazine readers use a wide array of drug & remedy products

Source: PMB, Fall 2013: A18+, Heaviest quintiles (1 & 2)

MAGAZINESCANADA.CA

Source: PMB, Fall 2013: A18+, Heaviest quintiles (1 & 2)

slide3

DRUGS and REMEDIES

28% net Impact Actions(% positively impacted by the ad or recommended the product)

27% net Reference Actions

(% actively seeking more info about the advertised product)

32% net Purchase Actions

(% purchased or considering purchase of the advertised product)

62% of Magazines readers take action after seeing a drug/remedy ad

Magazine media make the connection with drug & remedy purchasers.

Source: StarchMetrix Canada – Drug & Remedies Category,April 2012 to March 2013. * Actions based on respondents who noted ads