Who we are

1. Welcome everyone one. Thank you for having taking time out of your, I�m sure, busy schedules for us. My name is Alex, I�m the marketing Exec here at DigiPoll. I�m going to tell you a little about DigiPoll and what we do. Welcome everyone one. Thank you for having taking time out of your, I�m sure, busy schedules for us. My name is Alex, I�m the marketing Exec here at DigiPoll. I�m going to tell you a little about DigiPoll and what we do.

2. www.digipoll.com Who we are We are survey research experts specializing in Telephone & Online surveys. We started as the �Survey Research Unit� in the University of Waikato. DigiPoll was established as an independent company in 1997 and expanded to India in early 2007 We provide a total capacity of 130 interviewing work-stations. Conducted over 100,000 interviewing hours last year We are purely Computer Assisted Telephone Interviewing providers. We do field work for Market researchers, media pollsters, environment and town planners. We do not telemarket, we do not provide 0800 and 0900 services, we just ask questions over the phone. More over, we do not analyze the data, and we do not design questionnaires. We are simply a tool to be used to find answers. Dr Gabriel Dekel has been invited to the University of Waikato to establish SRU in 1995. In conjunction with the NZ Herald, they were able to provide the most accurate � pre election results. �the final pre-election poll for the New Zealand Herald came closest of any to the election-night result�. Due to the cutbacks in funding, SRU had to be shut down in 1996. In 1997 Dr Gabriel decided to start his own company, and hence �DigiPoll� started. From just 10 people in his garage, DigiPoll has grown to employ over 400 permanent and part time staff in two separate locations. DigiPoll conducted 100,000 interviewing hours last year. We are purely Computer Assisted Telephone Interviewing providers. We do field work for Market researchers, media pollsters, environment and town planners. We do not telemarket, we do not provide 0800 and 0900 services, we just ask questions over the phone. More over, we do not analyze the data, and we do not design questionnaires. We are simply a tool to be used to find answers. Dr Gabriel Dekel has been invited to the University of Waikato to establish SRU in 1995. In conjunction with the NZ Herald, they were able to provide the most accurate � pre election results. �the final pre-election poll for the New Zealand Herald came closest of any to the election-night result�. Due to the cutbacks in funding, SRU had to be shut down in 1996. In 1997 Dr Gabriel decided to start his own company, and hence �DigiPoll� started. From just 10 people in his garage, DigiPoll has grown to employ over 400 permanent and part time staff in two separate locations. DigiPoll conducted 100,000 interviewing hours last year.

3. www.digipoll.com Affiliation To prove the quality of our work we have gained some NZ recognized accreditation. Dr Gabriel Dekel is a full member of MRSNTo prove the quality of our work we have gained some NZ recognized accreditation. Dr Gabriel Dekel is a full member of MRSN

4. www.digipoll.com Affiliation We are also members of Association of Market Research Organisations, helping to promote high industry standards Since the early 1980's the level of market research activity in New Zealand has sharply increased to the point where - per head - New Zealanders are among the most researched individuals in the world. Any efficient economy requires a free flow of market information and there is a compelling argument for market research as a vital practice which contributes to the economy. Nevertheless the ongoing effectiveness of market research depends upon the quality of research standards, and the goodwill of those members of the public whose attitudes and behaviours are the subject of research. In 1984 AMRO - Association of Market Research Organisations - was formed as an industry group to help promote consistently high industry standards and to help ensure the maintenance of the public's goodwill. Membership of AMRO is open to companies engaged in commercial market research whose chief executive is a member of the Market Research Society - the professional body which sets the code of practice for individual researchers in New Zealand. AMRO member companies are also required to hold a 'Market Research Company' membership of the Market Research Society. AMRO member companies co-operate in compiling industry data, establishing professional and ethical standards for the industry and in communicating with the users of research as well as the general public. To date the standard of market research being carried out in New Zealand has been generally high. However the quality and goodwill currently enjoyed by the industry is by no means assured. This is due to: AMRO Aims and Objectives Promoting industry standards in New Zealand AMRO - the Association of Market Research Organisations - was formed in 1984 as an industry group to help promote consistently high industry standards and to help ensure the maintenance of the public's good will. AMRO member companies co-operate in compiling industry data, establishing professional and ethical standards for the industry and in communicating with the users of research as well as the general public. AMRO was established to: * Encourage wider awareness within government, the business community and the general public of the value of market research; * Act on behalf of and improve the public image of the market research industry; * Support the aims and objectives of the Market Research Society of NZ. To these ends AMRO has, since being established, carried out a number of activities including: * Co-operation amongst members to improve the quality of research execution and reporting; * Co-ordination of relationships with non-commercial research organisations and other bodies such as Government departments. * Consultation with Government with regard to the establishment of the Privacy Act. * Establishment of a standard Interviewer ID card to assure the public of accountability. * Sponsorship and support for the activities of the Market Research Society including seminars, conferences and publications. * Implementation of IQS Interviewing Quality Standards for market research fieldwork in NZ. We are also members of Association of Market Research Organisations, helping to promote high industry standards Since the early 1980's the level of market research activity in New Zealand has sharply increased to the point where - per head - New Zealanders are among the most researched individuals in the world. Any efficient economy requires a free flow of market information and there is a compelling argument for market research as a vital practice which contributes to the economy. Nevertheless the ongoing effectiveness of market research depends upon the quality of research standards, and the goodwill of those members of the public whose attitudes and behaviours are the subject of research. In 1984 AMRO - Association of Market Research Organisations - was formed as an industry group to help promote consistently high industry standards and to help ensure the maintenance of the public's goodwill. Membership of AMRO is open to companies engaged in commercial market research whose chief executive is a member of the Market Research Society - the professional body which sets the code of practice for individual researchers in New Zealand. AMRO member companies are also required to hold a 'Market Research Company' membership of the Market Research Society. AMRO member companies co-operate in compiling industry data, establishing professional and ethical standards for the industry and in communicating with the users of research as well as the general public. To date the standard of market research being carried out in New Zealand has been generally high. However the quality and goodwill currently enjoyed by the industry is by no means assured. This is due to: AMRO Aims and Objectives Promoting industry standards in New Zealand AMRO - the Association of Market Research Organisations - was formed in 1984 as an industry group to help promote consistently high industry standards and to help ensure the maintenance of the public's good will. AMRO member companies co-operate in compiling industry data, establishing professional and ethical standards for the industry and in communicating with the users of research as well as the general public. AMRO was established to: * Encourage wider awareness within government, the business community and the general public of the value of market research; * Act on behalf of and improve the public image of the market research industry; * Support the aims and objectives of the Market Research Society of NZ. To these ends AMRO has, since being established, carried out a number of activities including: * Co-operation amongst members to improve the quality of research execution and reporting; * Co-ordination of relationships with non-commercial research organisations and other bodies such as Government departments. * Consultation with Government with regard to the establishment of the Privacy Act. * Establishment of a standard Interviewer ID card to assure the public of accountability. * Sponsorship and support for the activities of the Market Research Society including seminars, conferences and publications. * Implementation of IQS Interviewing Quality Standards for market research fieldwork in NZ.

5. www.digipoll.com Accreditation With our AMRO membership, we were able to gain IQS accreditation � Interviewing Quality Standards. IQS accreditation means adherence of DigiPoll to minimum standards for all aspects of market research interviewing, including its management, supervision, training, conduct and quality monitoring. In setting up IQS in New Zealand, AMRO and the Market Research Society have consulted with the parallel organisation in Australia, MRQA which has established the similar IQCA system. Our structure and standards will be similar, though tailored to reflect the differences between the two countries. IQS was launched in New Zealand in 1997, with auditors appointed and trained, and a number of accreditations audited and completed within the 1997 and 1998 calendar years. IQS is formally governed by the 'IQS Council', which comprises two members nominated by AMRO and one member who is a representative of the Market Research Society of New Zealand. IQS Accreditations to date as at June 2005: DigiPoll BRC Marketing & Social Research ConsuLinmer k Market Pulse Phoenix Research TNS New Zealand UMR Insight With our AMRO membership, we were able to gain IQS accreditation � Interviewing Quality Standards. IQS accreditation means adherence of DigiPoll to minimum standards for all aspects of market research interviewing, including its management, supervision, training, conduct and quality monitoring. In setting up IQS in New Zealand, AMRO and the Market Research Society have consulted with the parallel organisation in Australia, MRQA which has established the similar IQCA system. Our structure and standards will be similar, though tailored to reflect the differences between the two countries. IQS was launched in New Zealand in 1997, with auditors appointed and trained, and a number of accreditations audited and completed within the 1997 and 1998 calendar years. IQS is formally governed by the 'IQS Council', which comprises two members nominated by AMRO and one member who is a representative of the Market Research Society of New Zealand. IQS Accreditations to date as at June 2005: DigiPoll BRC Marketing & Social Research ConsuLinmer k Market Pulse Phoenix Research TNS New Zealand UMR Insight

6. www.digipoll.com Mission Statement We are committed to help the researchers to obtain, retain and expand the clientele for their research; to obtain - we equip your bid with our immaculate record; to retain - we provide you with the most cost-effective and statistically reliable survey data; to expand - we support you with relevant market intelligence that we collect independently

7. www.digipoll.com DigiPoll�s Strength Efficient time planning Efficient Shift management Optimizing interviewer�s attention span Interviewers subject specialization Low cost wages Stable work force Multi-country locations Random Digit dialing

8. www.digipoll.com Plus points working with DigiPoll Cost effective and scientifically valid surveys Surveys using original scattered Random Digit 6 callbacks to get high response rate Proper introduction and screening sequence Rigorous quality control procedures and communications protocol Meeting deadlines Entertain small and big projects with same dedication

9. www.digipoll.com Competitive Advantage There are very few organizations across the globe that are dedicated to collecting data or recruiting through CATI and: Do not compete for work with you! Specialize and focus only in CATI! Function as a production unit based on a industrial management principals with focus on quality,productivity, efficiency and time management

10. www.digipoll.com Why us? Representative Results - Accurately predicting the election results since 1999 High quality fieldwork - Highly satisfied customers in terms of project management, data quality and delivery Competitive Prices - Constantly striving for improving process efficiencies, this and our detailed cost estimation process help us to provide correct cost for the project. What makes us Special. First is our costs everything we can do minimize our cost structure. More importantly, it is the consistently representative results, which I�m going to talk about in a second. Over the yeas we built a reputation which makes DigiPoll a synonym to precise results. What makes us Special. First is our costs everything we can do minimize our cost structure. More importantly, it is the consistently representative results, which I�m going to talk about in a second. Over the yeas we built a reputation which makes DigiPoll a synonym to precise results.

11. www.digipoll.com 1999 Now this poll was done in conjunction with the NZ Herald. As you understand, general election poll are pretty much the only time when a sampling system is truly put to a test. Now this poll was done in conjunction with the NZ Herald. As you understand, general election poll are pretty much the only time when a sampling system is truly put to a test.

12. www.digipoll.com 1999 �Opinion polling might not be an exact science, but the last Herald-DigiPoll before the elections gave a whisker-close preview of the new parliament�. - NZ Herald, 11 December, 1999

13. www.digipoll.com 2002

14. www.digipoll.com 2002 �The snap Herald-DigiPoll survey taken on the weekend before the election� was the most accurate of the polls published in the final week of the campaign�. - NZ Herald, 17 July, 2002

15. www.digipoll.com 2005 - week before election

16. www.digipoll.com 2005 �The only poll that made sense�� - Prime News, 9 September, 2005

17. www.digipoll.com 2008 General Election

18. www.digipoll.com Media Comment The Herald-DigiPoll survey got closest of the individual last pre-election polls to matching overall the scores for the two blocs. It was 0.3 per cent over for the National bloc and 1.3 per cent over for the Labour bloc, for an overall error of 1.6 per cent. Colin James - Renowned Political commentator and columnist - NZ Herald 10th Nov 2008

19. www.digipoll.com The most precise poll on Maori electorate 7 electorates � all correct 2005, 2008 Right split between the candidates

20. www.digipoll.com �Another winner� The Marae-DigiPoll correctly predicted the results in all seven Maori seats.� - Shane Taurima, post 2005 election analysis

21. www.digipoll.com Media Comments - Everybody out there uses the Marae-DigiPoll as the yardstick for measuring Maori political opinion. We�re now part of the country political fabric - Victor Allen - Associate Producer/Senior Researcher after 2008 general election

22. www.digipoll.com How? Representative sample High Response Rates Accurate Data Entry

23. www.digipoll.com Representative Sample Unlimited Callbacks Number �Crunching� Random Digit Dialing

24. www.digipoll.com DigiPoll ResearchRDD v White PagesWhy use RDD instead of white pages �Is your telephone number listed in the White Pages?� By using DigiPoll RDD You don�t miss out on these 20% respondents

25. www.digipoll.com High Response Rates* Interviewer Selection Interviewer Training Motivation Introduction Development

26. www.digipoll.com Data Capture and Quality Control MaCATI Software Interviewer Selection and Training Briefings and Debriefings Constant Supervision Data Validation Tests 10% Minimum Audit Telephone Record Monitoring Remote Monitoring We have one of New Zealand�s most advanced CATI system. Auto dialing from computer, No limit on callbacks, industrial standard is 3, we do at least 6 Estimates that there are approximately 10% to 15% of all telephones are unlisted. Secret Formula METHODOLOGY- The quality of research is only as high as the methods employed. DigiPoll sets high standards in our methods: Telephone Surveys We only conduct telephone surveys: they are the fastest, most economical, and easiest way to control quality. Sampling A major key to accurate surveying is DigiPoll�s ability to follow the socio-demographic distribution of a population reliably. The use of the most sophisticated survey software does not, by itself, ensure a good representation of a population. DigiPoll understands socio-demographic distribution and creates the sampling methods that offer a true representation. The system of randomising a sample also plays a crucial role; the better the randomisation, the more accurate the representation provided. DigiPoll has invested a lot of time and resources into building systems to study the socio-demographic distributions of any particular region. With experience, DigiPoll has developed this system for both New Zealand and Australia. Our method of sample creation enables the survey samples to be randomised across a country, region, or a smaller defined area. Our unique method has helped to achieve the most precise predictions for the 1996, 1999 and 2002 general elections in New Zealand. Our system not only covers listed telephone numbers, but also traveling members of the population, recent arrivals to the country, and individuals with unlisted telephone numbers. For delivering a balanced sample, DigiPoll strives for the best possible response rate. We ensure this through repeated recall attempts. The more attempts that are made, the better the chances are that the widest range of respondents is represented in the sample. Questionnaire design and programming The reliability of research depends greatly on our ability to translate the research design into a CATI questionnaire. DigiPoll�s extensive experience in the formulation of questions and response scales, together with the branching and skipping feature of our CATI system, enhances reliability and accuracy of response recording, and, as a result, the survey overall. DigiPoll creates a sincere and focused introduction, tailored for each project, which helps increase response rate. Auto dialing and response rate DigiPoll employs the most advanced CATI system in Aotearoa � New Zealand. Dialing is done automatically through a modem, which increases interviewer accuracy while reducing the time involved; enables frequent callback attempts to increase the response rate and produces higher levels of productivity. Our CATI system includes an elaborate call-back manager, which records detailed call-status information. Data Entry While data entry is primarily by mouse-click, which is a quick and accurate method of recording data, we also use �typed-in� numeric and verbal responses. This system provides for fast data entry, avoiding delays in registering responses, helping maintain respondent�s interest, while collecting the most comprehensive data-set possible. Data compilation is done directly into the system database by the interviewer, producing the highest quality transcription and avoiding errors common to manual questionnaires. Training and Supervision Interviewing staff are trained and briefed for each job. Our operations manual details strict procedures for recruitment and training, quality control and client communication. Surveys are conducted in a supervised laboratory with supervisors who are able to support interviewers and both detect and correct problems that may arise. Interviewers are monitored for training and quality control, and a variety of verification processes are performed. Statistical analysis of responses is done during the interview process to monitor the demographic balance of the sample. Response rates, quotas and quality are constantly monitored. We have one of New Zealand�s most advanced CATI system. Auto dialing from computer, No limit on callbacks, industrial standard is 3, we do at least 6 Estimates that there are approximately 10% to 15% of all telephones are unlisted. Secret Formula METHODOLOGY- The quality of research is only as high as the methods employed. DigiPoll sets high standards in our methods: Telephone Surveys We only conduct telephone surveys: they are the fastest, most economical, and easiest way to control quality. Sampling A major key to accurate surveying is DigiPoll�s ability to follow the socio-demographic distribution of a population reliably. The use of the most sophisticated survey software does not, by itself, ensure a good representation of a population. DigiPoll understands socio-demographic distribution and creates the sampling methods that offer a true representation. The system of randomising a sample also plays a crucial role; the better the randomisation, the more accurate the representation provided. DigiPoll has invested a lot of time and resources into building systems to study the socio-demographic distributions of any particular region. With experience, DigiPoll has developed this system for both New Zealand and Australia. Our method of sample creation enables the survey samples to be randomised across a country, region, or a smaller defined area. Our unique method has helped to achieve the most precise predictions for the 1996, 1999 and 2002 general elections in New Zealand. Our system not only covers listed telephone numbers, but also traveling members of the population, recent arrivals to the country, and individuals with unlisted telephone numbers. For delivering a balanced sample, DigiPoll strives for the best possible response rate. We ensure this through repeated recall attempts. The more attempts that are made, the better the chances are that the widest range of respondents is represented in the sample. Questionnaire design and programming The reliability of research depends greatly on our ability to translate the research design into a CATI questionnaire. DigiPoll�s extensive experience in the formulation of questions and response scales, together with the branching and skipping feature of our CATI system, enhances reliability and accuracy of response recording, and, as a result, the survey overall. DigiPoll creates a sincere and focused introduction, tailored for each project, which helps increase response rate. Auto dialing and response rate DigiPoll employs the most advanced CATI system in Aotearoa � New Zealand. Dialing is done automatically through a modem, which increases interviewer accuracy while reducing the time involved; enables frequent callback attempts to increase the response rate and produces higher levels of productivity. Our CATI system includes an elaborate call-back manager, which records detailed call-status information. Data Entry While data entry is primarily by mouse-click, which is a quick and accurate method of recording data, we also use �typed-in� numeric and verbal responses. This system provides for fast data entry, avoiding delays in registering responses, helping maintain respondent�s interest, while collecting the most comprehensive data-set possible. Data compilation is done directly into the system database by the interviewer, producing the highest quality transcription and avoiding errors common to manual questionnaires. Training and Supervision Interviewing staff are trained and briefed for each job. Our operations manual details strict procedures for recruitment and training, quality control and client communication. Surveys are conducted in a supervised laboratory with supervisors who are able to support interviewers and both detect and correct problems that may arise. Interviewers are monitored for training and quality control, and a variety of verification processes are performed. Statistical analysis of responses is done during the interview process to monitor the demographic balance of the sample. Response rates, quotas and quality are constantly monitored.

27. www.digipoll.com Remote Monitoring

28. www.digipoll.com Pricing Location - Hamilton has low cost of living in comparison to other Major metro locations in NZ Now we can offer you even better alternative, calling from India with same fieldwork quality Specialize in Fieldwork - With experience systems refined to operate at optimum efficiency. Running at Near Full Capacity Workforce - High quality workforce from the university Streamlined Shift Allocation System As we do not do anything else, we were able to gain significant economies of scale through field work, so we have very competitive prices. We run at near full capacity, there is little idle time, Both of DigiPoll�s locations are located in low rent area, yet accessible enough for the workforce. Interviewers at DigiPoll start at minimum wage, and, depending on performance, get additional incentives. As we do not do anything else, we were able to gain significant economies of scale through field work, so we have very competitive prices. We run at near full capacity, there is little idle time, Both of DigiPoll�s locations are located in low rent area, yet accessible enough for the workforce. Interviewers at DigiPoll start at minimum wage, and, depending on performance, get additional incentives.

29. www.digipoll.com Our Expertise Fieldwork provider (B2B and B2C surveys)for: Telecommunications Banking and Finance Travel and Tourism Insurance Pharmaceutical Fuel Providers Major Retailers Farming and AgriBusiness Government Departments & Councils Tertiary Education

30. www.digipoll.com Project Management Key to high level of client satisfaction Ensuring project execution to the specified parameter. Keeping the client informed on project progress and also pro actively suggesting improvements for better quality output.

31. www.digipoll.com Mass Media Relationships

32. Welcome everyone one. Thank you for having taking time out of your, I�m sure, busy schedules for us. My name is Alex, I�m the marketing Exec here at DigiPoll. I�m going to tell you a little about DigiPoll and what we do. Welcome everyone one. Thank you for having taking time out of your, I�m sure, busy schedules for us. My name is Alex, I�m the marketing Exec here at DigiPoll. I�m going to tell you a little about DigiPoll and what we do.