1 / 7

Ad Design in the Online Universe

Ad Design in the Online Universe. Component 4: Designing Ads for Digital Space & The Online Universe. Online Advertising ( Digital Space). Defined as any paid form of non-personal communication about an organization, product, service or idea by an identified and accountable sponsor.

serena
Download Presentation

Ad Design in the Online Universe

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Ad Design in theOnline Universe Component 4: Designing Ads for Digital Space & The Online Universe

  2. Online Advertising (Digital Space) • Defined as any paid form of non-personal communication about an organization, product, service or idea by an identified and accountable sponsor. • Any type of advertising that reaches the consumer during their time spent in digital space. • It’s focused on communicating messages to consumers that are engaged and immersed in online activities, especially via the Internet or the Worldwide Web.

  3. Online Advertising - History • Many credit the beginning of online advertising to Benjamin Franklin, as he created the classified advertising section of the newspaper in the 1700s. • 1800s – Advertising Agencies began to emerge in America. • 1920s – Radio Advertising enter the landscape. • 1940s – Television Advertising was born.

  4. Online Advertising - History • 1978 – The 1st Email Marketing message was sent by Gary Thuerk. We call it SPAM today. • 1994 – Tim O’Reilly (Publisher of Internet Texts) petitioned the US Government, under the 1st Amendment, to allow online advertising. • This allowed Andrew Ranker’s new created concept called Banner Ads to flourish. HotWired.com was the 1st website to run a banner ad (1994).

  5. Online Advertising - History • Yahoo! is credited for establishing the keyword targeted marketing technique called Search Engine Marketing. • Google followed soon after with Page Ranking and Google Ads.

  6. The Online Universe

  7. Online Ads: Keys to Success • No. 1: Make your ad visible and legible. • No. 2: Use visual impact to grab attention. • No. 3: Keep your ads fun and engaging and forget your concept. • No. 4: Develop strategies that will make your ad memorable and enticing. • No. 5: Find ways to create a relationship between your online ad and the viewer (user experience).

More Related