Ad Design . The 5 Essential Elements. Advertising defined . “Advertising is controlled, identifiable persuasion by means of mass communication media.” -Advertising is also any form of non-personal presentation and promotion of ideas, goods or services, by an identified sponsor.
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The 5 Essential Elements
“Advertising is controlled, identifiable persuasion by means of mass communication media.”
-Advertising is also any form of non-personal presentation and promotion of ideas, goods or services, by an identified sponsor.
-PAID is the key word here
Will the product/service/idea….
-Before an ad can be prepared, you must gather essential info.
Discover the essential facts about the prospects (those who would purchase the product) by asking…
Attention- The ad should first attract the prospect’s attention.
Interest- Create an interest in the product, service or idea.
Desire- Create a desire the reader will want to fulfill.
Action- Tell the reader how to act to fulfill that desire to purchase the product/service/idea.
Despite the many new media options available, traditional newspapers are still a great advertising venue for many types of businesses and organizations.
The keys to maximizing your newspaper advertising dollars include ad size, frequency of runs and of course, the design of the ad.
Start with a powerfulheadlinethat will attract the reader's eye to your ad.
Write a concise presentation of your promotion, sale or marketing message.
Use black and white space (refers to the blank (white) area between written characters or graphic regions) effectively.
Choose typefaces and graphics that will reinforce your brand.
Give your logo and contact info the best placement.