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Experience the magic of community engagement and holiday cheer during the spectacular "Snow Day" event hosted by America’s Christian Credit Union in Glendora, CA, on December 15, 2007. With over 1,500 attendees, the day featured real snow, a visit from Santa and Mrs. Claus, and exciting activities partnered with Radio Disney. This event not only served as a Christmas gift to the community but also aimed to strengthen relationships and boost brand awareness. It culminated in new deposits exceeding $770,000 and brought joy to families throughout the region.
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“Snow Much Fun” Snow Day at America’s Christian Credit Union December 15, 2007 Presented by Bryan London VP of Marketing
A Brief Overview • Location: Glendora, CA • Asset Size: $225 Million • FOM: Churches, Ministries, Universities and Member Prospects associated with specific denominations • Membership: 13,000+ • Branches: 4 • Total Employees: 70 • Marketing Staff: 5
Snow Day In Southern California? Yes! • A Christmas Gift to the • Community! • Build Relationships • Let the Event sell itself • Visits to the Chamber • of Commerce and local • Businesses, churches • & Schools • Partnership with • Radio Disney
Goals for Snow Day • Community Awareness • Brand Recognition • Gain new members • Increase Share Deposits • Wish all in attendance a • “Very, Merry Christmas”
Partnership w/Radio Disney • We pay for the event. • They supply the entertainment, the snow and have the Disney Street Team onsite. • We receive 45 Radio Spots. • It is a “Win-Win” for both of us!
How Did We Promote the Event? This ad appeared in four different community papers!
What Specials did we offer? • Special TSC Offer. • 5.25% APY was valid for 3 days only. • New Deposits of over $770,000 in those 3 days.
The Big Day! • Over 1,500 people attended!
Their was Snow & Other Surprises too! • The Radio Disney Street Team
Special Goodie Bags for the Kids! This Christmas goody bag had special Buddy Bee coloring pages, a Christmas story, and Buddy Bee Savings Club For Kids pencils!
Special Thanks to our CEO Mr. Mendell Thompson w/ Santa & Mrs. Claus