The Internet as a Mass Medium. Mass Media means books, newspapers, journals, bulletins or other publications, television and radio programmes, film and other audiovisual studio productions and other means of disseminating of information .
Mass Media means books, newspapers, journals, bulletins or other publications, television and radio programmes, film and other audiovisual studio productions and other means of disseminating of information.
According to this Law, technical and service documents and securities are not ascribed to mass media.
REPUBLIC OF LITHUANIA LAW
ON PROVISION OF INFORMATION TO THE PUBLIC, 2000
It directs the focus to the intersection of the psychological and the sociological.
It bridges between mass and interpersonal communication.
It may be achieved in mediated and direct communication.
Declarative (one-way) communication (e.g. most traditional media: radio, TV, newspapers).
In reactive (two-way) communication one side responds to the other.
Fully interactive communication requires that the messages in any sequence take into account not just messages that preceded them, but also the manner in which previous messages were reactive.
In this manner interactivity forms a social reality.
It is associated with patterns of orientation: cognitive, affective and evaluational. The attitudinal dimensions of acceptance and satisfaction.
It is related to performance quality, motivation, sense of fun, cognition, learning, openness, frankness and sociability.
63 mainstream media Web sites
29 criteria of interactivity
Responsive interaction (comments and opinion, chats, discussion forums, possibility to reach producers, possibility to reach news providers, SMS messaging, transactions and mobile tones, tests and questions, e-cards and greetings).
Choice (structuring of information into verticals, language, personalization).
Attraction (illustrative and original details such as animation, design elements, cartoons, games and crosswords).
Accumulation (counter, visitor registration, search mechanisms, archives, classifieds).
Connectivity (links to own sites, links to other sites, Web-cats, banners, WAP, headlines to your site).
Mobility (news and information which “arrives” to the reader via SMS messages or e-mail newsletters).
Real-time information (breaking news, ‘now on air’).
M. Morris and C. Ogan, 1996. "The Internet as mass medium," Political Communication, volume 46, pp. 39-50.
Numbers of those communicating (one, few, many)
Time & Process (asynchronous, synchronous)
One-to-one asynchronous communication
Many-to-many asynchronous communication (signing-up)
Synchronous communication that can be one-to-one, one-to-few, or one-to-many (requires organization)
Asynchronous communication that involves many-to-one, one-to-one, or one-to-many relationships (seeking information)
It has emerged in the media context and already has ambitions to become a different (some would say "new") model for journalism.
What is quality of online journalism?
What are unique technological features of the Internet?
Do technological solutions applied to old journalism serve to produce new journalism?
Multiple media features --
Interactivity is a process-related, variable characteristic of communication settings.
The outcome of interactivity is engagement.
Interactivity can lead to sociability. It can help in explaining how groups stick together.
Interactivity is not a characteristic of the medium. It is a process-related construct about communication.
“Lead” of the story
“Total journalism” – as a new genre? Merging into the hyperfiction style of writing?
Multiple media elements -- a common delivery technology
New requirements: cognitive potential, multi-skilling
Freedom of access and freedom of expression on the Web are affecting professional journalism in the sense that the boundary between journalism and non-journalism are increasingly being blurred.
Also, boundaries between the editorial and advertising are becoming less clear (“church – state” separation)
Some have even said that professional journalism is about to die, because in cyberspace anyone can practice journalism and become their own reporter, publisher, information provider and news disseminator.
This democratic nature of the Internet is at the heart of the process, but where will it take us?
How will be know that the information which we are receiving is truly newsworthy?
Electronic periodicals (news portals)
Staff numbers, Revenues, Expenses, Audience
Average number of users
News, general interest affairs
11 (2 among them with journalism education)
50% from banner advertising
Technological developments and human resources
Telecommunications news and daily affairs
3 (2 journalists, language editor)
Internet services, direct investments
Main television programs portal
2: news editor and technician
60%: banner advertising;
40% webcast of live events
Advertising (5%), technological developments (40-50%), market research (10-20%), human resources (30%)
500 (it may rise up to 1000 depending on the program webcasted)
News, daily affairs, few television news programs
13 (2 journalists)
20%: banner advertising;
Advertising (5%), technological developments (50%), human resources (40%)
Average number of users
News and telecommunications news
17 (5 among them with journalism education)
Advertising (30%), technological developments (30%), human resources (40%)
3 news editors and 5-6 part-time correspondents
Direct technological investments and subsidies; subscription
80% for technological developments
Special interest news