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Exploring Product Placement in Modern Family: Effective Brand Integration

Discover the impact of product placement in the hit show Modern Family and its relevance to advertisers and viewers. Explore the strategies, benefits, and controversies surrounding brand integration in TV shows and movies.

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Exploring Product Placement in Modern Family: Effective Brand Integration

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  1. What was your first thought when you saw this clip? http://www.youtube.com/watch?v=XJp4_bxHOgU BA 492 Presented By: AlixLelli & Stevie Marcum 1.25.2011

  2. Product Placement in Modern Family • 100’s of companies try and get their brand on the show. • Modern Family uses brand-name goods that the public would use in their normal routine.  • • Modern Family is one of the 10 most-expensive shows for advertisers this season.

  3. How many brands can you find?

  4. Wall Street: Money Never Sleeps

  5. EA Sports Video Games

  6. Apple’s Aggressive Positioning

  7. http://www.youtube.com/watch?v=aniS3HaLwEY

  8. Why Use Product Placement • Market Segmentation • Self-Attachment Concept • Artificial Needs • Profit

  9. How do you feel about product placement in TV shows and movies?

  10. References • http://www.fitmedia.org/stats.html • http://www.brandchannel.com/home/post/2011/02/22/2010-Brandcameo-Product-Placement-Awards.aspx • http://adage.com/article/mediaworks/brands-products-modern-family-make/232271/

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