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SUDS

SUDS. Who, What, Where & Why?. Suds is a Laundrobar & Café located in the Old Port Green L aundromat in a Combo Bar & Café Espresso & Coffee , S nacks , S odas & Beer Maine Weather + Clothing = > 6 Months Stuck in a Laundromat Why not do it guilt-free and somewhere fun?.

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SUDS

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  1. SUDS

  2. Who, What, Where & Why? Suds is a Laundrobar & Café located in the Old Port Green Laundromat in a Combo Bar & Café Espresso& Coffee, Snacks, Sodas & Beer Maine Weather + Clothing = > 6 Months Stuck in a Laundromat Why not do it guilt-free and somewhere fun?

  3. Mission Statement To provide customers with clean, green, and affordable laundry service in a comfortable café environment. Suds aims to help customers reclaimtheirlaundrytimeforthemselves in Portland's only laundrobar & café. We offer free Wi-fi and entertainment so our customers can relax, multi-task, socialize, and enjoy locally-sourced coffee, baked goods, snacks & beer while their dirty laundry gets done.

  4. Location 141 Middle Street Portland, Maine

  5. Theme Local Green Modern/trendy

  6. Food and Drink Locally sourced: -beer & soda -coffee -salty snacks -sweets

  7. Hours of Operation Daily 7:00 a.m. – 11:00 p.m.

  8. Floor Plan

  9. Demographics Ages 18-44 Green/Socially Conscious Value Their Time Live in the Downtown Area Renters

  10. Marketing • Hip Image, geared towards Generation X and Y • Focus on “Green” Alliance • Member of “Buy Local” • Traditional and Social Media and Internet

  11. Partnering With Local Business/Events • Farmers Markets • Whole Foods • Old Port Fest • WCYY and Q97.9 • Portland Art Walk

  12. Competition 15,145 Laundry Patrons Intown Aged 18-44 Competing for Market Share with Laundries Located • West & East Ends • Downtown • Neighborhoods of USM Product Offering: Identical, Similar, or Dissimilar Number of Competitors in Each Category Identical = 0, No Laundrobars Similar = 1, Green Laundry Dissimilar = 10, Not Green

  13. The Washboard Eco-Laundry Strengths Weaknesses Limited online presence (bad website, no Facebook, Twitter, Mobi deals, etc.) No Free Parking Limited Space & High Demand Not Located Central to Downtown No cafe atmosphere No Onsite Food or Beverages • Wet Cleaning • Wash, Dry & Fold $1/lb. • Wi-fi • Close to Tavern, Convenience Store & Café • Hours Sync with the Tavern • Member of Portland Buy Local • Established Clientele & Commercial Accounts

  14. Strategy: Product Offering Laundry One competitor offering a substitute product. Focus on competing with Washboard Eco-Laundry on: • Price • Proportionof sales derived from self-service(Washboard’s is split 45% between self service and full service) • Location • Amenities: atmosphere, entertainment, in-house beverages and foods Café & Bar Multiple competitors. Emphasize unique product offering & co-brand with local coffee, beer& baked good producers. This does two things: • Delivers consistency with our locally produced goods and our commitment to sustainability • Delivers superior quality at comparable price

  15. Strategy: Overall Through its green offering and its sales of local products, Suds competes by being a steward of its city, state, and the planet. It does this not only to turn a profit, but to better the environment, improve the local economy, and to help customers reclaim more of their own time. Goals • Year 1Establish Clientele & Drive Retention Rates • Year 2& Beyond • Solar Panels & Wind Turbine to Offset Energy Consumption & Integrate Additional Electronics (Arcade Games, etc.) • Improve Stewardship & Green Offering (Sponsorships of Causes) • Double Publicity & Marketing Efforts & Create More In-House Events

  16. Assumptions Portland population: 63,153 44% of the overall Portland population, or 27,787 individuals are between the ages of 18-44 15,801 non-family households in Portland 28,990 of the units are occupied 54.5% of the Portland housing units are occupied by non-family households - our target demographic 15,145 potential, overall Laundromat patrons Target 20% of the potential patrons in Year 1, which is 15,145 x 20% = 3,029 78,749 unique visits from patrons annually

  17. Target Revenue

  18. Cost Analysis

  19. Target Profit

  20. Funding • Investment Company • Steel Head Capital (7 Years loan @ 6%) • $835,000 • Angel Investor (Shareholder) • Owner of Skillful Vending, Ross Furman • Pool tables, Darts • $65,000

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