SUDS. Who, What, Where & Why?. Suds is a Laundrobar & Café located in the Old Port Green L aundromat in a Combo Bar & Café Espresso & Coffee , S nacks , S odas & Beer Maine Weather + Clothing = > 6 Months Stuck in a Laundromat Why not do it guilt-free and somewhere fun?.
Suds is a Laundrobar & Café
located in the Old Port
Green Laundromat in a Combo Bar & Café
Espresso& Coffee, Snacks, Sodas & Beer
Maine Weather + Clothing
> 6 Months Stuck in a Laundromat
Why not do it guilt-free and somewhere fun?
To provide customers with clean, green, and affordable laundry service in a comfortable café environment. Suds aims to help customers reclaimtheirlaundrytimeforthemselves in Portland's only laundrobar & café. We offer free Wi-fi and entertainment so our customers can relax, multi-task, socialize, and enjoy locally-sourced coffee, baked goods, snacks & beer while their dirty laundry gets done.
141 Middle Street
-beer & soda
7:00 a.m. – 11:00 p.m.
Value Their Time
Live in the Downtown Area
15,145 Laundry Patrons Intown Aged 18-44
Competing for Market Share with Laundries Located
Product Offering: Identical, Similar, or Dissimilar
Number of Competitors in Each Category
Identical = 0, No Laundrobars
Similar = 1, Green Laundry
Dissimilar = 10, Not Green
Limited online presence (bad website, no Facebook, Twitter, Mobi deals, etc.)
No Free Parking
Limited Space & High Demand
Not Located Central to Downtown
No cafe atmosphere
No Onsite Food or Beverages
One competitor offering a substitute product. Focus on competing with Washboard Eco-Laundry on:
Café & Bar
Emphasize unique product offering & co-brand with local coffee, beer& baked good producers.
This does two things:
Through its green offering and its sales of local products, Suds competes by being a steward of its city, state, and the planet. It does this not only to turn a profit, but to better the environment, improve the local economy, and to help customers reclaim more of their own time.
Portland population: 63,153
44% of the overall Portland population, or 27,787 individuals are between the ages of 18-44
15,801 non-family households in Portland
28,990 of the units are occupied
54.5% of the Portland housing units are occupied by non-family households - our target demographic
15,145 potential, overall Laundromat patrons
Target 20% of the potential patrons in Year 1, which is 15,145 x 20% = 3,029
78,749 unique visits from patrons annually