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Genealogies of Media Roots & Routes: Understanding Media Spectacle in Anthropological Perspectives

Explore the evolution and impact of media technologies on communication through historical roots, current pathways, and dramatic interpretations. This study delves into how media devices mediate experiences by presenting messages in unique ways. Discover more in Marvin's "Dazzling the Multitudes" (p. 39) while rethinking the influence of the electric light and the role of media as the message itself. Uncover the spectacle of advertisement and the significance of the point where tradition meets innovation.

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Genealogies of Media Roots & Routes: Understanding Media Spectacle in Anthropological Perspectives

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Presentation Transcript

  1. Genealogies of Media Roots & Routes

  2. Media Spectacle- original & current

  3. Anthropologies of media/communication/ technology Particular and dramatic

  4. “Media, of course, are devices that mediate experience by re-presenting messages originally in a different mode.” Marvin, “Dazzling the Multitudes” p. 39

  5. The owl of minerva

  6. The medium IS the message

  7. Rethinking the electric light

  8. Spectacle as advertisement

  9. The point

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