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Public Relations The importance of PR

Public Relations The importance of PR. Nathaniel Xavier Digital Marketing Officer. AoS Digital Platforms. Website: www.apostleshipofthesea.org.uk Facebook: www.facebook.com/AoS.GB/ Twitter: @Apostleshipsea You Tube: www.youtube.com/user/AoSGB Email Newsletter.

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Public Relations The importance of PR

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  1. Public RelationsThe importance of PR Nathaniel Xavier Digital Marketing Officer

  2. AoS Digital Platforms Website: www.apostleshipofthesea.org.uk Facebook: www.facebook.com/AoS.GB/ Twitter: @Apostleshipsea You Tube: www.youtube.com/user/AoSGB Email Newsletter Steve Willows on Twitter @SteveWillowsAoS Bryony Watson on Instagram www.instagram.com/immportchaplain

  3. Facebook 5,766 Likes Website 5,000 Average Page Views a month Twitter 2,460 Followers

  4. Why is PR important? • Creating Awareness – Spread our Ministry • Let our supporters and donors know • how they’re making a difference • Fundraising

  5. We need your stories and photos

  6. Stories and photos • Sea Sunday narratives, talks, resource booklet • - People relate to real-life examples • Fundraising tool • - Approaching companies, organisations, donors • - Examples of how AoS has supported seafarers

  7. Stories and photos • Promote Awareness • In churches, parish groups, schools, communities, shipping, local & Church press • Encourages giving • Fosters loyalty among supporters and donor

  8. What makes a good story? GRABS YOUR ATTENTION/ HEART-WARMING/ ENTERTAINING/ DRAMA NEW(S) Sometimes what appears to be ‘mundane’ can be interesting

  9. Quotes and details can make the difference Example 2 I arranged for Mass to be celebrated on a ship this morning and it was very well attended. One seafarer said, “I feel very blessed. This is my first Mass on board a ship in my 20 years as a seafarer!” Example 1 I arranged for Mass to be celebrated on a ship this morning and it was very well attended. The seafarers were very happy and they thanked me. Which makes a better story?

  10. A picture is worth a thousand words A good photo can sometimes make a good story or prop-up a ‘dull’ story

  11. AoS Digital Platforms to tell our story • PR drives awareness, giving, fundraising, recruitment of ship visitors & parish contacts, future AOS supporters • Please send us your stories, photos, video clips.THANK YOU

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