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Public Relations (PR) Jamilah Mansi
If you have heard a negative media reports regarding the organization at which you work, who would you turn this issue to?
Public Relations • PR in General • PR in Saudi Arabia • PR in Libraries
Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.
MarketingThe process of communicating the value of a product or service to customers, for the purpose of selling that product or service.
DPR, BPR or Negative PR • A process of destroying the target's reputation and/or corporate identity.
DPR, BPR or Negative PR • Weigh your response • Do not hide • Do not threaten or bully • Apologize • Generate positive content where possible • Ask yourself, is this an opportunity?
PR in Saudi Arabia • 90% have Public Relation department • Salary • Women departments
Public Relations in Libraries: • Those who already use the Library. • School groups. • The associations. • The general public outside the Library.
Resources: • "What Is Public Relations?" PR Definition: PRSA Official Statement. N.p., 2011. Web. 2014. <http://www.prsa.org/AboutPRSA/PublicRelationsDefined/#.Ux98WdKQZnA>. • Wynne, Robert. "What Does A Public Relations Agency Do?" Forbes. Forbes Magazine, 10 Apr. 2013. Web. 2014. <http://www.forbes.com/sites/robertwynne/2013/04/10/what-does-a-public-relations-agency-do/>. • Pietrzak, Caroline Drahan. "What's the Difference between Marketing and Public Relations? - Koi Communications." Web log post. Koi Communications. N.p., 17 July 2013. Web. 2014. <http://www.koicommunications.com.au/2/post/2013/07/whats-the-difference-between-marketing-and-public-relations.html>. • Crenshaw, Dorothy. "An 8-Step Guide to Managing Negative PR." Entrepreneur. Entrepreneur Media Inc., 25 Nov. 2012. Web. 2014. <http://www.entrepreneur.com/article/225059>. • "Public Relations." Wikipedia. Wikimedia Foundation, n.d. Web. 2014. <http://en.wikipedia.org/wiki/Public_relations>. • "Public Relations (PR) Disciplines." IPR.org.uk. IPR.org.uk, 2012. Web. 2014. <http://www.ipr.org.uk/public-relations-pr-disciplines.html>. • Macnamara, Jim. "School of Journalism and Mass Communication." Aspects on the Role of Public Relations in the Management of Special Libraries: A Case Study of African Institute for Capacity Development (AICAD) Library. N.p., 2005. Web. 2014. <http://journalism.uonbi.ac.ke/node/1216>.