On-Page SEO Explained: From Basics to Advanced Tactics

1. S E J A L K A L A L 1

2. lntroduction On-page SEO, also known as on-site SEO, refers to the practice of optimizing individual web pages to rank higher in search engine results pages (SERPs). It involves making 2

3. Title tag A title tag is an HTML element that serves as the headline for a webpage in search engine results pages (SERPs) and browser tabs 3

4. Meta description * A meta description in SEO is a brief HTML summarizes a webpage's content. It appears below the title tag in search engine (SERPs) and aims to entice users to click on the result by providing a concise overview of the page's topic and relevance. attribute that results pages * While not a direct ranking factor, a well-written meta description significantly improve click-through rates. 4

5. Image alt tag Describe the image, and be specific. ... Add context that relates to the topic of the page. ... 01 Keep your alt text fewer than 125 characters. .Don't start alt text with "picture of..." or "Image of..." Jump right into the image's description. ... 02 1. Use your keywords, but sparingly. 03 5

6. Content optimization 6

7. Identifying relevant keywords that users search for and incorporating them naturally into your content. 1 keyword research Ensuring your content is well-written, informative, engaging, and provides value to the target audience. 2 content quality Using descriptive filenames and alt text for images, making them more discoverable and improving page load speed. 3 image optimization Strategically linking to other relevant content on your website (internal links) 4 ietrnal links authoritative external sources (external links). Exernal links 5 7

8. H1 to H6 tag HTML heading tags (<h1> to <h6>) are used to define headings and subheadings on a webpage. The <h1> tag denotes the most important heading, while <h6> represents the least important. These tags help structure content and are important for both SEO and accessibility. 8

9. URL optimization URL optimization in SEO involves structuring website addresses in a way that is both user-friendly and easily understood by search engines, ultimately improving a website's visibility and ranking in search results 9

10. Robot txt A robots.txt file is a text file that instructs web crawlers (like those used by search engines) which parts of a website they are allowed to access 10

11. Xml site map XML sitemap is a file that lists a website's URLs, helping search engines discover and crawl a site more efficiently. It's essentially a map for search engine crawlers, guiding them to important pages and providing information about their last modification dates and other details. 11

12. Html sitemap An HTML sitemap is a webpage that provides a structured list of links to all the pages on a website, designed to help users easily navigate and find content 12

13. Schema .org Schema.org SEO, also known as structured data or schema markup, involves adding code to a website's HTML to help search engines understand the content better and potentially display it in richer search results 13

14. 301 redirect 14

15. 301Redirect A 301 redirect signifies a permanent redirect, meaning the old page has been moved for good, while. 302 Redirect 302 redirect indicates a temporary move.  15

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