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Illustrative Case – Managing effective events presence

Illustrative Case – Managing effective events presence. Client : A leading PLM & engineering services solutions provider.

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Illustrative Case – Managing effective events presence

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  1. Illustrative Case – Managing effective events presence Client :A leading PLM & engineering services solutions provider Need : The client decided to participate as a platinum sponsor of a leading event in the US, as it felt that the relationship was at an inflection point and needed a lot of investment to take-off in the right direction • Solution • An entire plan for speaking engagements, mini-events within the event, pre-event invites, raffles participation, booth layout, collateral/demos at the booth was prepared and executed on tight deadlines. • This included co-ordination with external vendors to meet objectives and the tight deadlines • Benefits • A cocktail reception roundtable fetched very effective meetings with over 18 relevant CEO/CIO’s • Over 200 direct leads from the event apart from a phenomenal branding presence all through the event

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