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Managing Effective Seat Belt Programs Phil Haseltine Automotive Coalition for Traffic Safety September 14, 2004 The Importance of Buckling Up Increasing safety belt use is the single most effective short-term way to significantly reduce deaths and injuries from traffic crashes.

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managing effective seat belt programs

Managing Effective Seat Belt Programs

Phil Haseltine

Automotive Coalition for Traffic Safety

September 14, 2004

the importance of buckling up
The Importance of Buckling Up

Increasing safety belt use is the single most effective short-term way to significantly reduce deaths and injuries from traffic crashes.

essential components of effective belt use programs
Essential Components of Effective Belt Use Programs

Uniform Policies

Consistently Applied

Meaningful Penalties

2001 seat belt summit
2001 Seat Belt Summit
  • 45 of the nation’s leading authorities on restraint use.
  • 6 strategies to pursue and 1 to avoid.
strategy 1
Strategy 1

Eliminate secondary enforcement provisions in state laws.

strategy 2
Strategy 2

Laws should cover all vehicle occupants and provide for meaningful penalties.

strategy 3
Strategy 3

High visibility enforcement programs supported by paid advertising and earned media.

strategy 4
Strategy 4

Implement effective diversity strategies and professional enforcement practices to eliminate racial profiling while increasing belt use.

strategy 5
Strategy 5

Develop and install effective vehicle systems to induce belt use.

strategy 6
Strategy 6

Provide states with long term stable federal highway safety funding.

strategies to avoid
Strategies to Avoid
  • TV, radio or print public service campaigns, catchy slogans and promotional materials unless they are specifically integrated with enforcement activities.
  • 30 years of experience shows that education, alone, doesn’t increase belt use.
applicability
Applicability

State laws

Military programs

Private employer programs

the target audience what do part time and non users think about seat belts
The Target Audience:What Do Part Time and Non-Users Think About Seat Belts?

ACTS 2000 nationwide telephone survey

Self-described part time or non-users

Licensed drivers age 16 or older

using technology to induce higher seat belt use
Using Technology to Induce Higher Seat Belt Use
  • A 2003 TRB study concluded that new technologies can increase belt use without being overly intrusive.
  • Current law limits NHTSA requirement for reminders to eight continuous seconds.
  • Interlocks cannot be required.
ford beltminder system
Ford BeltMinder System
  • Uses intermittent chimes and lights for up to 5 minutes.
  • Phased in for drivers MY 2000 to 2002.
  • Phasing in RF passenger starting in MY 2003.
  • IIHS evaluation found 76% vs. 71% usage.
other reminder systems
Other Reminder Systems
  • Speed-based intensity systems
  • NHTSA is urging automakers to develop voluntary approaches
  • Aftermarket interlocks have high cost-limited market
slide20
GM Belt Reminder Protocol

Currently Implemented on 2005 Full Size Truck

Time in seconds

t=0 is ignition

113

368

360

380

435

0

8

20

75

105

125

180

Quiet

30sec

Quiet

(180 sec.)

FMVSS 208

GM’s Seat Belt Reminder Protocol

8 seconds of chime and solid light (FMVSS 208)

12 seconds of solid light

55 seconds of flashing light

Note:

2nd and 3rd iterations of reminder only enabled when vehicle speed >/= 5mph.

All warning functions stop when belts are buckled.

summary
Summary
  • Sound policies that are uniformly enforced and have meaningful penalties are essential to achieving and maintaining high seat belt use.
  • Vehicle technologies can help achieve high usage rates.
  • The folks who pay attention to educational messages are already buckling up.
contact information
Contact Information

Phil Haseltine

Automotive Coalition for Traffic Safety

703.243.7501

[email protected]

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