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Readership

Readership. Newspapers appeal to different reader demographics. Younger (18-34). All Newspapers. C2DE. ABC1. Older (35+). Source: NRS. Online readers have different profiles to the print versions. Younger (18-34). All Newspapers. ABC1. C2DE. Older (35+). Source: UKOM.

sebastien-romano
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Readership

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  1. Readership

  2. Newspapers appeal to different reader demographics Younger (18-34) All Newspapers C2DE ABC1 Older (35+) Source: NRS

  3. Online readers have different profiles to the print versions Younger (18-34) All Newspapers ABC1 C2DE Older (35+) Source: UKOM

  4. Daily newsbrand readership (Print & Online) 000s 5,579 5,481 +1.3% +41.8% 3,359 +6.0% 2,774 +24.4% 2,082 2,075 1,647 +177.4% +65.1% +7.9% 1,349 1,231 1,127 +12.2% +1.5% +63.4% Source: NRS PADD July 13 – June 14 + comScore June 2014

  5. Weekly newsbrand readership (Print & Online) 000s 13,087 +45.2% 11,610 +3.3% 8,035 7,634 +12.2% 6,823 6,395 +36.8% +174.2% +122.2% 4,372 4,005 3,824 +3.2% 3,148 +13.7% +88.8% +27.2% *Includes Sunday title. Source: NRS PADD July 13 – June 14 + comScore June 2014

  6. Monthly newsbrand readership (Print & Online) 000s 19,619 +47.8% 15,364 +6.2% 12,294 12,150 12,078 12,001 +20.5% +178.7% +49.2% 8,314 +148.6% 6,719 +4.1% 5,615 +97.2% 5,558 +21.5% +44.2% *Includes Sunday titles. Source: NRS PADD July 13 – June 14 + comScore June 2014

  7. Newsbrand Monthly Readership Millions Total Monthly Reach 42.0m Total Monthly Reach 39.9m Total Monthly Reach 39.7m Total Monthly Reach 39.5m 6% 3.7m additional reach with online 19m (online total) 38.4m (print total) Source: NRS PADD: NRS Apr12-Mar13 + comScore Mar2013 *NRS print only figures (NRS PADD data not available pre 2012)

  8. Total Newsbrand Reach Print & Online - millions, % of all adults Source: NRS PADD July 13 – June 14 + comScore June 2014

  9. % Readership by age 5.73m 6.86m 6.43m 7.01m 5.98m 8.69m 5.09m 5.98m 5.77m 8.02m 5.40m 4.89m 3.23m 3.15m 2.44m 5.70m 2.95m 2.86m Source: NRS PADD July 13 – June 14 + comScore June 2014

  10. % Readership by gender 20m 18m 11m Source: NRS PADD July 13 – June 14 + comScore June 2014

  11. % Readership by social grade 12m 9m Source: NRS PADD July 13 – June 14 + comScore June 2014

  12. % Readership by working status 18m 23m 16m 8m 11m 9m Source: NRS PADD July 13 – June 14 + comScore June 2014

  13. Contact us info@newsworks.org.uk+44(0)20 7839 8935

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