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Understanding Newsbrand Readership: Demographics, Print vs. Online Trends

Explore the diverse readership of newspapers, appealing to different age demographics - younger (18-34) and older (35+). Analyze the habits and profiles of readers in social grades ABC1 and C2DE, comparing data from print and online sources. Discover the shifting trends in daily, weekly, and monthly newsbrand readership numbers, with a focus on reaching millions of readers both online and in print. Uncover the changes in readership by age group, gender, social grade, and working status. Contact us for more information on these insightful statistics and trends.

sebastien-romano
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Understanding Newsbrand Readership: Demographics, Print vs. Online Trends

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  1. Readership

  2. Newspapers appeal to different reader demographics Younger (18-34) All Newspapers C2DE ABC1 Older (35+) Source: NRS

  3. Online readers have different profiles to the print versions Younger (18-34) All Newspapers ABC1 C2DE Older (35+) Source: UKOM

  4. Daily newsbrand readership (Print & Online) 000s 5,579 5,481 +1.3% +41.8% 3,359 +6.0% 2,774 +24.4% 2,082 2,075 1,647 +177.4% +65.1% +7.9% 1,349 1,231 1,127 +12.2% +1.5% +63.4% Source: NRS PADD July 13 – June 14 + comScore June 2014

  5. Weekly newsbrand readership (Print & Online) 000s 13,087 +45.2% 11,610 +3.3% 8,035 7,634 +12.2% 6,823 6,395 +36.8% +174.2% +122.2% 4,372 4,005 3,824 +3.2% 3,148 +13.7% +88.8% +27.2% *Includes Sunday title. Source: NRS PADD July 13 – June 14 + comScore June 2014

  6. Monthly newsbrand readership (Print & Online) 000s 19,619 +47.8% 15,364 +6.2% 12,294 12,150 12,078 12,001 +20.5% +178.7% +49.2% 8,314 +148.6% 6,719 +4.1% 5,615 +97.2% 5,558 +21.5% +44.2% *Includes Sunday titles. Source: NRS PADD July 13 – June 14 + comScore June 2014

  7. Newsbrand Monthly Readership Millions Total Monthly Reach 42.0m Total Monthly Reach 39.9m Total Monthly Reach 39.7m Total Monthly Reach 39.5m 6% 3.7m additional reach with online 19m (online total) 38.4m (print total) Source: NRS PADD: NRS Apr12-Mar13 + comScore Mar2013 *NRS print only figures (NRS PADD data not available pre 2012)

  8. Total Newsbrand Reach Print & Online - millions, % of all adults Source: NRS PADD July 13 – June 14 + comScore June 2014

  9. % Readership by age 5.73m 6.86m 6.43m 7.01m 5.98m 8.69m 5.09m 5.98m 5.77m 8.02m 5.40m 4.89m 3.23m 3.15m 2.44m 5.70m 2.95m 2.86m Source: NRS PADD July 13 – June 14 + comScore June 2014

  10. % Readership by gender 20m 18m 11m Source: NRS PADD July 13 – June 14 + comScore June 2014

  11. % Readership by social grade 12m 9m Source: NRS PADD July 13 – June 14 + comScore June 2014

  12. % Readership by working status 18m 23m 16m 8m 11m 9m Source: NRS PADD July 13 – June 14 + comScore June 2014

  13. Contact us info@newsworks.org.uk+44(0)20 7839 8935

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